游客安全感的影响要素、形成机理及提升策略研究.pdf

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1、2012年第3期总第125期文章编号：1003—2398(2012)03—0103-06游客安全感的影响要素、形成机理及提升策略研究邹永广，郑向敏(华侨大学旅游学院，泉州362021)STUDYoNTHEINFLUENCINGFACToRS．FoR’IoNMECIIANISMANDPRoMoTIoNTACTICSoFTHESENSEoFToURISTSECTURITYZOUYong—guang，ZHENGXiang—min(SchoolofToutisrnManagement,HuaqiaoUniversi96Quanzhou362021,

2、China)Abstract：Senseofsecurityisnotonlythe”barometer”ofthesafeconditionintourismdestinationsbutalsothemostfundamentalelementoftouristneeds，whichmanifeststhesecuritysituationofdestinationsobjec-tivelyandservesasanimportantindicatortomeasuring’’suitabletourismdestinations”．H

3、owever，Theprob·lemoftourists’safetyhasattractedwideaaentionduetovarioustravelaccidentshappeningunderdiferentcircumstanceswithhighlyuncertainandcomplexoccurrenceinrecentyears．Soitisofgreaturgencyandsig-nificancetostrengthenthecomprehensionoftheimportanceofthesenseoftourists

4、ecurity．Firstly，thispaperdefinestheconceptofthesenseoftouristsecurity．Anditisthesubjectivefeelingoriginatingfromobjectiveconditionsinthedestinationandabehaviorprocessofsubjectivenessresortingtoobjectiveness．Secondly，thispaperdiscussesthesignificanceofthesenseoftouristsecur

5、ityandfactorsafectingit．Afteradetaileddiscussiononthedefinitionandtheconnotationofthesenseoftouristsecurity，itsummarizesandinducesthemajorfactorsthatafectingthesenseoftouristsecurity．Thirdly，basedonthetouristconsumptionbehavior，thispaperexploresthecognitiveprocessandcognit

6、ivemechanismofsenseoftouristsecurityinthetourismdestination，pointingoutthatthesenseoftouristsecuritycognitionprocessshouldbemainlycomposedoftourist’spurchasedecision—making，experienceperformance，thecognitionappraisalentireprocess．Itisthecognitionappraisalprocessrespondingt

7、othecomplexopeningtourismdestinationsystem，hasexperiencedthespecialawarenessstage，alsopassedthroughtravelledthebeforeandafterdiferentperiodsensation，theexperienceandthecognitionprocess．Thesenseoftouristsecurityhasamajorimpactonimprovingthetourismvalue，increasingtherevisitr

8、ate，resultinginsenseofplaceandsoon．Therefore，itisessentialtoen—hanceandstrengthenthesense