高一英语牛津译林版M4U1Reading课件.ppt

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1、Unit1ReadingAdvertisementsA:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育PracticeA:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Prot

2、ectwater,Protectourselves.Canyouthinkaboutagoodsloganforthead?FirstreadingAfterlistening,pleaseanswerthethreequestionsinPartA.1)Whatdoadvertisementstrytopersuadepeopletodo?2)WhatdoesPSAsstandfor?3)WhatdoPSAsaimtodo?Tobuyaproductorserviceorbelieveinanid

3、ea.Publicserviceadvertisements.Toteachusandhelpusleadbetterlives.CarefulreadingPleasereadthearticlecarefullyandtrytocompletetheexercisesinPartC1andC2.1Whereareadvertisementsusuallyfound?2WhatarethemajordistinctionbetweencommercialadvertisementsandPSAs?

4、Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwel

5、fare.TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeCostCAsPSAsBillboardsNewspapersmagazines,theinternet,radioandtelevisionPersuasivelanguage,exitingimagesTopromoteaproductorserviceToeducatepeopleabouthealth,safetyorotherissuesNe

6、edtobepaidforareoftenplacedforfree“Bright–teethfightsbadhealth”“yestolife,notodrugs”3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdono

7、tlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.1Advertisementsarefoundinmanyplaces.3PSAsareonlyfoundinnewspapersandonTV.2Alladvertisementstellthecompletetruth.4PSAsandcommer

8、cialadsusesomeofthesamemethods.5Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.DecidewhethertheyaretrueorfalsenotonlyNotallPSAsTFFTFTCarefulReading..Whatisanad?Include