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1、与会展业比较研究摘要会展业作为一项可带来巨大经济、社会和文化效益的第三产业，在国民经济中，占有举足轻重的地位。目前会展行业的经济规模逐年扩大，已成为我国国民经济发展的新亮点。然而由于我国会展业起步较晚，无论是从展会规模、场馆建设还是会展业综合效益等方面来看，都与发达国家存在较大差距，会展业的发展任重而道远。是全国最大的经济和贸易中心、综合性工业基地、全国第一大港口和对外开放城市。依靠自身区域、经济和政策优势，大力发展会展产业，是中国最著名的会展之都。被誉为一座让人来了就不想离开的城市，是中国历史文化名城，中国西部商贸之都
2、、中国最佳旅游城市。近十多年来，会展业取得长足发展，先后举行多项全国及国际性大型会展活动，是中国西部会展中心城市。两地会展产业发展既有共性，也有个性。本研究对沪蓉两地的会展发展现状进行分析，识别发展中存在的优势、劣势、机会和挑战，对两地会展业发展情况进行比较研究，希望能发现问题与不足，为两地会展产业的发展，提供借鉴和参考。[关键词]；；会展产业；SWOT分析；发展对策AbstractAstheMICE(Meeting,Incentive,ConventionandExhibition)industrycanbringen
3、ormouseconomic,socialandculturalbenefitsofthetertiaryindustryinthenationaleconomy,occupiesadecisiveposition.Atpresent,theeconomicscaleoftheMICEindustryhasexpandedeachyear,andtheMICEindustrybecomesanewbrightspotinthenationaleconomy.However,theMICEindustryinChinast
4、artedlate,whetheritisfromtheexhibitionscale,theconstructionofconventionandexhibitionCenterorcomprehensivebenefitsintermsofexistencewithawidegapbetweenthedevelopedcountries,thedevelopmentofexhibitionindustryalongwaytogo.Shanghaiisthecountry'slargesteconomicandtrad
5、ingcenter,acomprehensiveindustrialbase,thecountry'slargestportandcityopeningtotheoutsideworld.Relyingontheirownregional,economicandpoliticaladvantages,Shanghaivigorouslydevelopindustrialexhibition.Shanghai‘stheMICEindustryisthemostfamousinChina.Chengdu,calledasap
6、eopletocomedonotwanttoleavethecityistheChinesehistoricalandculturalcity,capitalofwesternChinatrade,andChina'sbesttouristcity.Overthelastdecade,theprogressoftheMICEindustryhasbeenmadeinChengdu.Chengduhasheldanumberofnationalandinternationallarge-scaleexhibitionact
7、ivities,isthewesternChinesecentercityoftheMICEindustry.ThedevelopmentoftheMICEindustrybetweenShanghaiandChengduhasbothsimilaritiesanddifferences.ThisstudyanalysesthesituationaboutthedevelopmentoftheMICEindustrybothShanghaiandChengdu,identifiesstrengths,weaknesses
8、,opportunitiesandchallengesforthedevelopmentoftheMICEindustry,andmakesacomparativestudybetweenShanghaiandChengdu,hopingtodiscoverproblemsandinadequaciesofthetw
