上海财经大向复旦大学开放的暑期课程.doc

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1、上海财经大学向复旦大学开放的暑期课程1.课程名称:ATasteofMarketing(市场营销前沿)学时:16学分:1授课教师：AdelI.El-Ansary所属机构：北佛罗里达大学上课地点：一教204上课时间：7月13日-22日周一至周五1-2节课程简介:Thislectureseriesprovidesatasteofmarketingfornon-marketingstudents.Itexploresthenatureandscopeofmarketinginaglobalsetting.Itsf

2、oundationisentrepreneurshipandinnovation.Thedichotomyismacro-micromarketing.Theparadigmismarketingfunctions,tasks,andrelationships.Aselectionoflecturetopicsandrelatedliteratureispresentedbelow：TheExperienceEconomyTheNatureandScopeofMarketingPhilipKotleron

3、MarketingEvolvingtoANewServiceDominantLogicforMarketingMarketingandtheValueoftheFirmE-MarketingStrategy12DimensionsofInnovationBlueOceanStrategyMarketingManagement:TheBigPicture教师简介:AdelI.El-AnsaryistheDonnaL.HarperProfessorofMarketingattheUniversityofNor

4、thFloridaandDistinguishedFellowoftheAcademyofMarketingScience.HereceivedtheStateofFloridaUniversitySystemProfessionalExcellenceAwardin1999andwasnamedPrimeOsborne,IIIDistinguishedProfessorin2001.PriortojoiningthefacultyattheUniversityofNorthFloridaastheFir

5、stHolderofthePaperandPlasticsEducationalResearchFoundationEminentScholarChairinWholesaling,heservedasProfessorandChairmanofBusinessAdministrationattheGeorgeWashingtonUniversity,Washington,D.C.El-AnsaryservedontheGlobalCounciloftheAmericanMarketingAssociat

6、ion.HeisthefoundingChairmanoftheSpecialInterestGroupinWholesaleDistributionandservedasCo-ChairmanoftheRelationshipMarketingInterestGroupoftheAcademicCounciloftheAmericanMarketingAssociation.HeischarteredmemberoftheAcademyofMarketingSciencesinceitsfoundati

7、onin1972andwaselectedmemberofitsBoardofGovernors,1994-1998.2.课程名称:EnterperneurshipandFinance(创业金融)学时:16学分:1授课教师：SanjayGoel所属机构：明尼苏达大学上课地点：一教202上课时间：7月15/16/17/20日6-9节课程简介:TheEntrepreneurialFinancecourseisdesignedtoprovideanoverviewofhowentrepreneursresolv

8、ethefinancialissuesoftheirentrepreneurialidea.Thecoursewillcoverthefollowingtopicsoverfoursessionsofthreehourseach:Session1IntroductionDescribethedifferencesbetweenentrepreneurialandtraditionalfinanceTypesofbusiness