新通用大学英语综合教程第四册课件及答案unit07.ppt

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1、unit07Lesson1Lesson1Lesson2ExtendedExercisesCheckpointAgendaUNITGOALSGiveshoppingadviceDiscussyour/people’sreactionstoadsPersuadesomeonetobuyaproductDescribeconsumershoppinghabitsWriteaboutanonlineserviceLesson1Lesson1Lead-inListeningSpeakingReadingWriting33331-Lead-inLead-inOn-the-StreetInterv

2、iews:Ithinkthere’stoomuchofitExerciseAExerciseB1-ExerciseAExerciseAMatcheachstatementwiththepersonwhosaidit.____1.It’snotasinformativeasitusedtobe.It’smorehypnotic.____2.“…ifIseesomethingonTVandit’sfunny,I’llchuckle.”____3.“…Ithinkthere’stoomuchofit.AndIdon’tpaytoomuchattentiontoit.”____4.“SoId

3、oubtthatthey’reveryeffectiveinmycase,asaconsumer,eventhoughImightlovethemandthinkthey’rebrilliant.”HerbMattBlancheElli331-ListeningListeningPart1Part2NewWordsProperNames31-L-Part1Part1TalkAboutAdsASoundBitesBPairWork1-part-1ASoundBitesReadandlistentoacoupletalkingaboutadsinacatalog.BOB:Ithinkit

4、’sabouttimeIgotmyselfoneoftheseelectricmassagechairs.ANN:Whatonearthfor?BOB:Itwouldjustbenicetohaveone.That’sall.ANN:Soundslikeawasteofmoneytome.Don’ttheyhaveanythingusefulinthere?BOB:Seeforyourself.ANN:Nowhere’ssomethingI’dliketogetmyhandson—aself-wateringflowerpot.BOB:You’vegottobekidding.ANN

5、:No,I’mnot.Ithinkoneofthesecouldcomeinreallyhandy.1-L-ExerciseBPairWorkBPairWorkListentotheconversationagain.Readabouteightadvertisingtechniques.Withapartner,writetheletteroftheexamplethatyouthinkeachtechniqueuses.Explainyouranswers.Examplesa.Aprofessionalsoccerplayerrecommendsaparticularbrando

6、fshirts.b.Ahotelchainshowsabusinesswomaninherroom,callinghometotalktoherchildren.c.Asoftdrinkmanufacturershowsyoungpeoplehavingagreattimedrinkingitsproductatthebeach.d.Acarmanufacturerstateshowquicklyitscarcangofrom0to100kilometersperhour.1-L-ExerciseBPairWorkBPairWorke.Acoffeemanufacturershows

7、peopledressedinformalattiredrinkingitsbrandofcoffeeatanartexhibition.f.Acreditcardcompanyclaimsthatitscardisusedbymorepeoplethananyothercard.g.Aclothingmanufacturerpromotesitsclothesbysayingtheyaremadebyandforpeopleinthiscountry.h