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1、2005年全国硕士研究生入学统一考试英语试题ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfused,andone’simpressionstendtobeamixtureofskepticismandoptimism.46)Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed--andpe
2、rhapsneverbeforehasitservedsomuchtoconnectdifferentpeoplesandnationsasintherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoples,theirculturesandnationalidentities.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.47)InEurope,aselsewhere,multi-m
3、ediagroupshavebeenincreasinglysuccessful:groupswhichbringtogethertelevision,radio,newspapers,magazinesandpublishinghousesthatworkinrelationtooneanother.OneItalianexamplewouldbetheBerlusconigroup,whileabroadMaxwellandMurdochcometomind.Clearly,onlythebiggestandmostflexibletelevisionco
4、mpaniesaregoingtobeabletocompeteinsucharichandhotly-contestedmarket.48)Thisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurvivein,afactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworks,nolessthan50%tookalossin1989.Moreover,theintegrationoftheEuro
5、peancommunitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution.49)Creatinga“Europeanidentity”thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldContinentisnoeasytaskanddemandsastrategicchoice--thatofproducin
6、gprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown.Inordertoachievetheseobjectives,wemustconcentratemoreonco-productions,theexchangeofnews,documentaryservicesandtraining
7、.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankforTelevisionProductionwhich,onthemodeloftheEuropeanInvestmentsBank,willhandlethefinancesnecessaryforproductioncosts.50)Indealingwithachallengeonsuchascale,itisnoexaggerationtosay“Unitedwestand,divide
8、dwefall”--andifIhad
