京东商城数据后台数据指标定义文档.pdf

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1、目录目录系统简介..................................................................................................................3术语说明..................................................................................................................5指标说明.............

2、.....................................................................................................6指标汇总................................................................................................6经营报告....................................................

3、............................................................11经营概况..............................................................................................11实时经营概况......................................................................................14销售分

4、析................................................................................................................16商品统计排行......................................................................................16商品销售明细............................................

5、..........................................19商品趋势分析......................................................................................21商品销量分析......................................................................................23流量分析.......................

6、.........................................................................................25流量概况..............................................................................................25流量来源统计..............................................................

7、........................27流量来源趋势分析..............................................................................30访问频次分布......................................................................................32广告分析...............................................

8、.................................................................34广告效果评估......................................................................................34店铺广告......................