牛津译林版高中英语必修四Unit 1《Advertising》（Period Four）配套练习.doc

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1、PeriodFour　Project基础落实Ⅰ.课文理解1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearch.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talking

2、withtheaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudiencewillreact.3．Theadvertisingwaydependson________.A．howwellyoudoyourresearchB．whoyourtargetaudienceareC．whichkindsofadsarethebestD．bothBandC4．Thecorrectordertobuildanadcanbe________.a．decidethetargetau

3、dienceb．knowwhattheaudiencehaveinmindc．gatherinformationfromtheresearchd．doalittleresearche．decidewhatapproachtouseA．a；b；c；e；dB．d；c；b；a；eC．e；b；c；a；dD．d；c；a；e；bⅡ.单词检测1．v.确定，查明________有吸引力；呼吁________做出反应，回应________使震惊________敦促，力劝________2．n.大众传播媒介________分析，分析结果________烟草_____

4、___3．adj.有毒的________4．adv.个别地；本人，亲自________Ⅲ.短语检测1．弄清楚；计算出　　　　　　　________________2．吸引；呼吁________________3．下决心做某事________________4．把……表达清楚________________5．某人使受震惊而处于……________________6．死于……________________Ⅳ.语境填词1．Iwill________(亲自)visithimsomeday.2．Many________(有毒的)plantscanbem

5、adeintomedicine.3．Thesalesman________(敦促)metobuyanewcar.4．Hepresentedadetailed________(分析)ofthetrendineducation.5．Thebookwill________(吸引)onlytoalimitedpublic.6．Hisfuturehasnotyetbeen________(决定)，buthemaystudymedicine.7．Thisbookwillbethe________(目标)ofbittercriticism.8．Thenewsw

6、asa________(震惊)tous.Ⅴ.选词填空1．ProjectHope________________helpthepoorchildrentocompletecompulsoryeducation.2．________________weachievegreatsuccessinourwork，weshouldnotbeproud.3．Besmarternotto________________suchatrickagain!4．Hislatestdocumentary____________________youthunemploym

7、ent.5．TheUNcalledonthetwosidestosolvetheconflictbytalkingratherthan________________force.6．Itwilltakemesomemoretimeto______________thepresentcomplexsituation.7．Ispokeslowly，butmymeaningdidn’t__________.8．Children________________theirparentsforfoodandclothing.Ⅵ.句型转换1．Therailwa

8、ywillbenefitseveralprovincesalong.→Severalprovinceswill_____________