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1、LessonOneOverviewofforeigntradeandbusinessletterwritingCorrespondenceinawrittenformismorereliable.Scenario:GoldenAppleTradingCompany–export-orientedBusinessscope:shoesandclothes(USAoffice,Japanoffice,SouthAsiaScopeofbusiness:electronicproducts,includingelectronicdictionaries,
2、mobilephones,electronicwatches,pens,digitalcameras,MP3/4players,computercars,toysandbikes,earth-warefordailylife,homeappliances/whitegoods,electronicdevices…Targetcountries/regions:USA,Japan,SouthKorea,NorthKorea,
StartfromscratchesHowtofindpotentialclients?Businessportalsite
3、s,eg,AlibabaConsulatesofforeigncountriesinChinaIndustryAssociationsAdvertisementsIndustryconferencesOverseastravelsWebsites,includingalibaba.com;ebay.comForeignnewspapersonline,classifiedadsAbottleofjuiceissoldatYuan6inChineseshops.Possiblecosts:Exportduties,Extrafreight,extr
4、ainsurance,Customs-relatedfees(Yuan6*[1-VATrebate]+Exportduties,Extrafreight,extrainsurance,
Customs-relatedfees)/6.78(exchangerate)=$1.85/bottleAbottleofjuiceissoldat$2/bottleinAmericanshops.Offer:$1.95/bottleVATrebatesImportduties,extrafreight,extrainsurance,Customs-related
5、fees,($1.85*[1+VATrate]+Importduties,extrafreight,extrainsurance,
Customs-relatedfees)=$2.05/bottle*exchangerate(6.78)=Yuan13.9/bottleValue-addedtax(VAT)Negotiations:pricetalksHappySinomakesanoffer:$2.05/bottleUSGlobemakesacounter-offer:$1.90/bottleHappySinoandUSGlobemakeadea
6、lat$1.98/bottle.Contracts/ordersUSGlobepaysadownpaymenttoHappySino.Billoflading(B/L)I.Businessletterwriting:1.Components:Letterhead（sender’saddress）26DateReceiver’snameInsideaddress(receiver’saddress)称呼salutation内容body/messageComplimentaryclose署名signaturecc:allstudentsofClass
7、10ofGrade2008tobecontinuedcontinuedIIFormatp6-81.traditionalwithindentation2.blockformat3.modifiedblockformatAddressingofanenvelopeReceiver’saddressinthelowermiddlepart.Sender’saddressinthetoplefthandpart.Room123,DormitoryBuildingNo.7EastCampusofHuaihuaCollegeHechengDistrict,
8、HuaihuaCityHunanProvinceP.R.China418008Roomxxx,XXXBuilding1515WestNa
