杭州田园馆创业项目计划书.doc

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1、杭州田园馆创业计划书目录第一章摘要·····························································2第二章企业介绍·························································5一、宗旨······························································5二、企业简介········································

2、··················5三、企业战略··························································6四、组织与人员························································6五、技术分析··························································7六、知识产权······································

3、····················8七、场地与设施························································8八所有的陈列点，如货架、专柜、堆头、业管理、会计等八、风险分析······································

4、···················10第三章需求分析·······················································11一、小区居民结构与收入水平···········································11二、目标顾客的消费特点与习惯·········································12第四章产品与服务·················································

5、····13一、产品品种规划·····················································13二、采购与配送·······················································14三、包装·····························································15四、储存·····················································

6、········16五、定价策略·························································16第五章市场分析························································18一、SWOT分析·························································18二、市场竞争者···········································

7、············20第六章营销策划························································22一、销售策略························································22二、人员促销·························································29第七章财务计划··········································

8、·············29一、投资预算·························································29二、收入与利润·······················································31三、预计三年内利润················································