《杭州田园馆创业》word版

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1、创业计划书杭州田园馆杭州田园馆创业计划书目录第一章摘要·····························································2第二章企业介绍·························································5一、宗旨······························································5二、企业简介················································

2、··········5三、企业战略··························································6四、组织与人员························································6五、技术分析··························································7六、知识产权··························································8七、场地与

3、设施························································8八所有的陈列点，如货架、专柜、堆头、业管理、会计等八、风险分析·························································10第三章需求分析················

4、·······································11一、小区居民结构与收入水平···········································11-38-版创业计划书杭州田园馆二、目标顾客的消费特点与习惯·········································12第四章产品与服务·····················································13一、产品品种规划·····························

5、························13二、采购与配送·······················································14三、包装·····························································15四、储存·····························································16五、定价策略·············································

6、············16第五章市场分析························································18一、SWOT分析·························································18二、市场竞争者·······················································20第六章营销策划························································22

7、一、销售策略························································22二、人员促销·························································29第七章财务计划·······················································29一、投资预算·························································29-38-版创业计划书杭州田

8、园馆二、收入与利润·······················································31三、预计三年内利润