b2c京东商城与苏宁易购竞品分析文档

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1、B2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文B2C竞品分析报告京东商城VS苏宁易购B2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文编辑历史文件名称：竞品分析报告——京东商城VS苏宁易购文件说明：本文从竞品分析的角度去对比京东商城与苏宁易购两家电商，期望给读者带来启迪。编辑历史：编辑时间版本作者编辑内容标记2015.06.23Build1李海文建立文档正常2015.06.24Build2李海文收集相关数据，形成初稿正常2015.06.24Build3李海文完成文档正常-1-B

2、2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文目录1市场...........................................................................................................................31.1目前现状.........................................................................................

3、......................31.2Alexa数据对比..................................................................................................71.3百度指数对比......................................................................................................81.3.1搜索指数

4、对比.................................................................................................81.3.2需求分布..........................................................................................................81.3.3地域分布..............................

5、............................................................................92竞品分析..............................................................................................................122.1定位........................................................

6、..........................................................122.1.1产品定位.......................................................................................................122.1.2SWOT分析......................................................................

7、............................122.3物流、商业化和盈利模式............................................................................152.3.1物流模式.....................................................................................................152.3.2商业模式............

8、.........................................................................................162.3.3盈利.............................................................................................................183总结...