供应链管理策略架构Word文档.doc

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1、供應鏈管理的策略架構AStrategicFrameworkforSupplyChainManagementAnthonyHan[Chopra&Meindl]CH.1-3Rev.2004111E5Outline　綱要?Asupplychainstrategyframework(Ch1)?TwoProcessViews?CycleView?Push/PullView?AchievingStrategicFitandScope(Ch2)?SupplyChainDriversandObstacles(Ch3)?Trade-offEfficiencyandRespon

2、siveness?供應鏈策略架構(Ch1)?兩個觀點?週期觀點?推拉觀點?策略定位(Ch2)?驅力與阻力(Ch3)?效率與回應間之權衡FlowsinaSupplyChain　供應鏈內的流動CustomerInformationProductSupplierCash/Funds(Transaction)*[日本物流協會]:物流;金流;商流;情報流CycleViewofASupplyChain　供應鏈的週期觀?OrderCycle(ingeneral)-ordertransmission-orderprocessing-orderpreparation-orde

3、rshipping?CycleView(pp.8-12)　-Divideinto(order)fourcycles　-Goodforoperational　decisions?訂單週期時間-訂單傳輸-訂單處理-訂單準備-訂單送貨?週期觀　-分為四個週期　-適於公司企業作業決策FourCyclesofSupplyChain　供應鏈四個週期CustomerOrderCycleReplenishmentCycleManufacturingCycleProcurementCycleCustomer　顧客Retailer　　零售商Distributor　通路商Manu

4、facturer製造商Supplier　　供應商顧客訂單週期補貨週期製造週期採購週期-訂單由“再訂貨點”啟動-用生產製造交單，而非運送-主要為計畫性生產用供應鏈週期Prof.A.Han-啟動供應鏈的價值創造供應商顧客原料成品製造商WIPWIP採購週期製造週期補貨週期顧客訂單週期通路商DRFGFG成品SupplyChainDrawing　Push/PullProcessView　推/拉的流程觀?DividebyOP(OrderPenetration)point[Sharman]?PushProcess(Speculation)?BeforeOPpoint?Pr

5、ocessinanticipationofcustomerorders?PullProcess(Postponement)?AfterOPpoint?Processinresponseofcustomerorders?Push/PullViewisgoodforstrategicplanning?由OP訂單穿透點區分?推的流程(先為)?在OP點前?為預期客戶訂單準備?拉的流程(延遲)?在OP點之後?為回應實際訂單的需求?推拉現象有助於供應鏈(跨企業)策略規劃PushandPullViewofASupplyChain　供應鏈的推拉流程示意圖Procuremen

6、t,ManufacturingandReplenishmentcycles-CustomerOrderCycle-OrderFufillment(交單)　CustomerOrderArrivesPUSHPROCESSESPULLPROCESSESOPPoint　訂單穿透點補貨、製造、採購週期-顧客訂單週期實際展開是一個網路，有多個OP穿透至不同協力廠商，平行啟動拉的流程TheImportanceofSupplyChain　供應鏈的重要性?Dell’sSuccess?QuakerOats’Lesson(p.17)?$1.7BboughtSnapplein199

7、4.12.?Twodistinctsupplychains?Can’tcreatesynergyandSCvalue?SoldtoTriarcabout$300M1997.~4.?成功案例：Dell?失敗案例：桂格麥片?1994年以17億美元購入Snapple?兩個不同性質的供應鏈?無法創造績效與價值?1999年以300萬美元賣出.ExamplesofSupplyChains　供應鏈實例?MicronElectronics:DirectSalesManufacturing?7-Eleven:ConvenienceStore?W.W.Grainger/McMa

8、ster-Carr:MRO?Toyota:Globa