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1、网络营销课程体系课程模块一：企业营销策划教学目标：通过该阶段课程的学习，让学生能够了解营销的概念以及最新的营销知识，了解营销的各种战略和策略，会写营销企划提纲和营销企划书。就业方向：营销企划专员，初级营销主管。课程概述：1.营销企划概述：1.1营销企划的含义与特点1.2营销企划的方法与步骤1.3营销企划内容1.4实战：营销企划提纲2.营销环境分析：2.1营销环境分析概述2.2外部宏观环境分析2.3外部微观环境分析2.4内部环境因素分析2.5营销环境分析工具2.6实战案例：某公司市场营销环境分析3.消费者分析：3.1消费者需求特性3.2确定消费者特征的步骤3.3消费者购买决
2、策行为分析3.4某C2C网站消费者分析4.竞争对手与消费渠道分析4.1竞争对手分析4.2实战案例：江中牌健胃消食片市场竞争分析4.3销售渠道分析4.4实战案例：佳能打印机中国销售渠道分析5.swot矩阵6.确定目标市场7.确定营销目标8.广告策略9.促销策略10.营销企划书撰写案例。她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketinga
3、dviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustom
4、ers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpr
5、iseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterprise
6、accounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfields
7、urveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof
