东风本田市场营销策划方案

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1、东风本田市场营销策划方案目录摘要…………………………………………………………………….31.东风本田汽车市场环境分析.....................................................31.1东风本田汽车营销宏观环境分析................................................31.1.1人口环境分析.............................................................41.1.2.经济环境分析...................................

2、..........................41.1.3政治法律环境分析.........................................................51.2.东风本田汽车营销微观环境分析...............................................61.2.1.企业内部环境.............................................................61.2.2.竞争者...................................................

3、...............71.2.3.顾客....................................................................71.3.东风本田汽车SWOT分析.....................................................82.汽车市场细分与目标市场选择..................................................82.1市场细分表....................................................82.2选择目标市

4、场..................................................92.3.市场定位.......................................................93.汽车产品营销策略.................................................103.1.汽车产品组合广度与宽度......................................................103.2.汽车的生命周期.......................................

5、..........113.3.4PS营销策略………………………………………………………………….114.汽车定价策略....................................................124.1.价格区间表....................................................134.2影响价格因素...................................................135.促销方案......................................................

6、...135.1.策划促销方案…………………………………………………………………..145.1.1活动主题：“寒冷冬天，为您送温暖”................................................................................145.2.1活动简介……………………………………………………………………………………..155.2.2预期目标……………………………………………………………………………………..155.3前期规划…………………………………………………………………………………………155.3.1前期准备工作………………

7、……………………………………………………………..155.3.2场地布置……………………………………………………………………………………155.3.3活动流程……………………………………………………………………………………165.3.4活动注意事项………………………………………………………………………………..165.4活动经费预算…………………………………………………………………………………..17摘要:在当前的经济不