科尔尼全球零售发展指数报告.pdf

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1、2003GlobalRetailDevelopmentIndexEmergingMarketforFigure1:A.T.KearneyGlobalRetailDevelopmentIndex,2003Currentmarketsaturation3.Numberof2.ModerninternationalGeographic1.Countryretailareaperretailersin4.TimeRankCountryareariskinhabit

2、antthecountrypressureGradeWeight40%20%20%20%100%1.RussiaEasternEurope51957687722.SlovakRepublicEasternEurope598059100713.ChinaAsia67734186674.HungaryEasternEurope71695369675.IndiaAsia481009434656.TurkeyMediterranean44727686647.MoroccoMediterranean559888

3、18638.EgyptMediterranean52988824639.VietnamAsia499982175910.TunisiaMediterranean548588135911.SouthKoreaAsia674459545812.ChileAmericas567394105813.BulgariaEasternEurope486276545814.SloveniaEasternEurope742082345715.PhilippinesAsia523276735716.MalaysiaAsi

4、a616059425717.RomaniaEasternEurope467359595718.ThailandAsia598435475619.LatviaEasternEurope615082295620.UkraineEasternEurope349894225621.SouthAfricaAfrica55798265522.CzechRepublicEasternEurope674729665523.MexicoAmericas618353135424.TaiwanAsia62744715522

5、5.VenezuelaAmericas367888185126.IndonesiaAsia389271185127.HongKongAsia78514155028.PolandEasternEurope65780394929.IsraelMediterranean61129494830.ColombiaAmericas348282447Ontheradarscreen0=highrisk0=saturated0=saturated0=notimepressureKeyToconsiderToavoid

6、Legend100=lowrisk100=notsaturated100=notsaturated100=urgencytogoSources:A.T.Kearneyanalysis;Euromoneydatabase;WorldBankReportsIntroductionSaturatedhomemarkets,fiercecompetitionandrestrictivelegislationhaverelentlesslypushedmajorfoodretailersintoglobaliz

7、ationmode.In2003,thetop30foodretailershadextendedtheirempiresinto85differentcountries—severaltimesthe15countrieswheretheyhadapresenceadecadeearlier.Butglobalexpansiondoesnotguaranteeaneasyharvest.Twooutofthreeretailersfailtomeettheirinitialfinancialtarg

8、etswhentheyenterdevelopingcountries.Despitethechallenges,goingglobalisanessentialelementoftopretailers’growthstrategies.Tohelpretailersmaximizetheirreturnoninternationalexpansion,A.T.Kearneyhasconductedresearchonwhichemergingcoun