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1、MobileContentIndustryLanceLan/VistaApril11,2003MobilePenetrationForecastofSelectedCountries/RegionAsiaPacific120%100%China80%Malaysia60%Taiwan40%JapanThailand20%Indonesia0%EEEEE199819992000200120022003200420052006Source:EMCWorldCellularDatabase2002Note:全球每年銷售手機4億支MobileDeviceCategories!Not
2、ebooks/TabletPCs!Information(Internet)Appliances!PersonalDigitalAssistants/Handhelds!Pagers/Two-wayMessagingDevices!SmartPhones!PhonesGrowthofWirelessandBroadbandInternetCompaq,March11,2002Portalandm-Commerce•email/PIMCompanyzBanks•travelCompanyxCompanyy•search•newsCorporateWeb•gamesB-to-B
3、applicationsshop,B-to-C•cityguide(email,PIM,eERP)SecurePersonalization,securityExtranetPortalintranetaccessConsumerBusinessNMSPolicy,security,locationandservicemanagementCCBAccessWLAN/GSMdata+GPRS+xDSL,UMTS/BRANWAPWAPHFC3G11Mbit/sMediaPhonesMediaPhones,PDAsLaptopsPCs,settopboxesMediaphones
4、1999Q2/2000Q3/2000Q1/20012002ClassificationofOnlineContent•Recreation娛樂-onlinegames,MP3,鈴聲,待機圖形,onlinefilms,etc•Corporatedata及businessdata-Intranet,back-endDBs,e-Commerce,onlinebanking,tele-medicine,etcInformation-新聞,氣象,e-books(小說,漫畫),distance-learning,location-basedinfo,languageteaching•I
5、nquiry-searchengines,databases,etc.Source:CCL/ITRIChangingRevenueSources•MobileservicerevenuesinWesternEurope2011–TotalrevenueEUR195billion–Mobilevoicerevenuea)2000b)2011EUR65billionNon-voice–Non-voiceservicerevenue8%EUR130billionInfotainment30%Voice35%–InfotainmentservicesrevenueEUR58.5bi
6、llionTransaction–DatacommunicationsrevenueservicesEUR58.5billion4%VoiceDatacomms–Transactionservicesrevenue92%31%EUR7.8billionSource:Analysys,2001Mobilecontentmarketsize•NorthAmericanmarketwillaccountfor<10%ofglobalrevenuesfromwirelessadvertising,m-Commerce,andmobilecontentsubscriptionby20
7、03.•ThissectorwillbeledbyAsiawith66%ofallrevenues,orUS$5B,followedbyWesternEuropewithUS$1.7B.NorthAmericawillonlyaccountforUS$700M.Source:JupiterMediaMetrix4/2001Marketsize(Contd.)•Ringtones,logos,andotherpersonalizationserviceshaveanestimatedmarketofEUR1.2bil
