外文文献在中国绩效评价中应用层次分析法,以中国为例.pdf

《外文文献在中国绩效评价中应用层次分析法,以中国为例.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、INTERNATIONALJOURNALOFBUSINESS,7(1),2002ISSN:1083-4346ApplyingAnalyticHierarchyProcessinFirm'sOverallPerformanceEvaluation:ACaseStudyinChinaaaJiaqinYangandPingShiaDepartmentofManagement,GeorgiaCollege&StateUniversityMilledgeville,GA31061bSchoolofEconomics&Management

2、,NorthwestUniversityXi’anCity,(710069)ChinaABSTRACTTheAnalyticHierarchyProcess(AHP)hasbeenproposedinrecentliteratureasanemergingsolutionapproachtolarge,dynamic,andcomplexrealworldmulti-criteriadecisionmakingproblems,suchasthestrategicplanningoforganizationalresource

3、sandthejustificationofnewmanufacturingtechnology.ThispaperpresentsanapplicationoftheAHPinfirms'long-termoverallperformanceevaluationthroughacasestudyinChina.Aneffectiveevaluationoffirm'soverallperformanceisakeystepforfirm'slong-termstrategicplanningprocess.Assuch,th

4、emethodologicalapproachofevaluatingfirm'soverallperformancehasattractedrecentresearchinterests,especiallyforfirmsunderitsuniqueeconomic,financial,andmarketingconditionsinChina.TheresultofthisstudyshowsthatsuchanAHPapplicationcanassistmanagerstoeffectivelyevaluatefir

5、m'soverallperformanceintheirlong-termstrategicplanningprocessevenundercomplexeconomicandmarketingconditions.JEL:C44,C81,F23,O53Keywords:Multiple-CriteriaDecisionProblems;AnalyticHierarchyProcess(AHP);InternationalBusinessinChina;PerformanceMeasurementCopyright2002b

6、ySMCPremierHoldings,Inc.Allrightsofreproductioninanyformreserved.30YangandShiI.INTRODUCTIONWiththefastestgrowthrateinthelasttwodecades,Chinahasbecomeoneofthelargestmarketsforinternationalbusiness.Asaresult,Chinahasbecomeoneofthetopthreenationsforattractingforeigninv

7、estmentintheinternationalmarketsince1993(seeMa[16]).Hundredsofinternationalcompanies,largeandsmall,havebeencompetingforbusinessopportunitiesinChina,intheformofjointventureordirectinvestment,sincetheChinesegovernmentopeneditsmarketin1980s.Asitseconomicreformcontinues

8、,China'sperennialeconomyexpansionscale,hugemarketpotential,andvaluableresourceshavebeencontinuouslyattractingtheattentionofinternationalbu