2017年网络购物消费者调查报告（英文）

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1、UPSPulseoftheOnlineShopper™Volume1DigitalEvolutionVolume1DigitalForewordEvolutionIntroductionTheDigitalTheretailindustryisundergoinganevolutiondrivenbyrapidlychangingconsumerExperiencepreferencesanddisruptivetechnologies.Asaresult,consumersareseeinganSearch

2、Dynamicsunprecedentedcustomizationandpersonalizationoftheshoppingexperience.ResearchandTheconvergenceofe-commerceandthebrick-and-mortarworldiscausingamajorshiftinPurchaseInsightsthewayretailersmarket,sellanddeliverproducts.Bothdomesticandinternationalretail

3、ersKeyTakeawaysarecompetingforU.S.consumerswhoaremoreglobal,mobileandmarketplacedriven.MethodologyE-commercegrowth,lastyear,continuedatadouble-digitrate.DigitalchannelsareSeanFlahertyacceleratingthepaceofonlineresearchandpurchasing,withmobileretailspendingV

4、icePresidentincreasingatanimpressiverate.Tosucceedinthisdynamicmarketplace,retailersareUPSGlobalRetailStrategycompelledtounderstandconsumerexpectations,shoppingbehaviorsandchannelpreferencesbetterthaneverbefore.WeareproudtosponsorthesixthannualUPSPulseofthe

5、OnlineShopper™study.Thisresearchexploreswhatmotivatestoday’sshoppersandprovidesinsightstohelpretailersmeetescalatingchallengesandcapitalizeonunparalleledopportunities.Findingsfromthisyear’ssurveywillbepresentedinafive-volumemonthlyseriesofwhitepapers,withth

6、efirstvolumeaddressingtheretailindustry’sdigitalevolution.Wehopethisseriesofwhitepaperswillprovideinsighttoaidretailersinnavigatingthechangingretaillandscape.UPSisheretopartnerwithyouonyourjourney.UPSPulseoftheOnlineShopper™©2017UnitedParcelServiceofAmerica

7、,Inc.2Volume1DigitalGlobal,MobileandMarketplaceDrivenEvolutionThe2017UPSPulseoftheOnlineShopper™surveyrevealsachangingretailAbouttheStudyIntroductionlandscapewhereonlineshopperspurchasemorefrominternationalretailers,shopThesixthannualUPSPulseoftheTheDigital

8、moreonmobiledevicesandrelymoreonmarketplaces.ThesebehavioralshiftsareOnlineShopper™studyanalyzesExperienceconsumershoppingbehaviorsdrivenbythedesireforbetterprices,uniqueproductsandincreasedconvenience