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ID:5293874
大小:3.78 MB
页数:16页
时间:2017-12-07
《2017年网络购物消费者调查报告(英文)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、UPSPulseoftheOnlineShopper™Volume1DigitalEvolutionVolume1DigitalForewordEvolutionIntroductionTheDigitalTheretailindustryisundergoinganevolutiondrivenbyrapidlychangingconsumerExperiencepreferencesanddisruptivetechnologies.Asaresult,consumersareseeinganSearch
2、Dynamicsunprecedentedcustomizationandpersonalizationoftheshoppingexperience.ResearchandTheconvergenceofe-commerceandthebrick-and-mortarworldiscausingamajorshiftinPurchaseInsightsthewayretailersmarket,sellanddeliverproducts.Bothdomesticandinternationalretail
3、ersKeyTakeawaysarecompetingforU.S.consumerswhoaremoreglobal,mobileandmarketplacedriven.MethodologyE-commercegrowth,lastyear,continuedatadouble-digitrate.DigitalchannelsareSeanFlahertyacceleratingthepaceofonlineresearchandpurchasing,withmobileretailspendingV
4、icePresidentincreasingatanimpressiverate.Tosucceedinthisdynamicmarketplace,retailersareUPSGlobalRetailStrategycompelledtounderstandconsumerexpectations,shoppingbehaviorsandchannelpreferencesbetterthaneverbefore.WeareproudtosponsorthesixthannualUPSPulseofthe
5、OnlineShopper™study.Thisresearchexploreswhatmotivatestoday’sshoppersandprovidesinsightstohelpretailersmeetescalatingchallengesandcapitalizeonunparalleledopportunities.Findingsfromthisyear’ssurveywillbepresentedinafive-volumemonthlyseriesofwhitepapers,withth
6、efirstvolumeaddressingtheretailindustry’sdigitalevolution.Wehopethisseriesofwhitepaperswillprovideinsighttoaidretailersinnavigatingthechangingretaillandscape.UPSisheretopartnerwithyouonyourjourney.UPSPulseoftheOnlineShopper™©2017UnitedParcelServiceofAmerica
7、,Inc.2Volume1DigitalGlobal,MobileandMarketplaceDrivenEvolutionThe2017UPSPulseoftheOnlineShopper™surveyrevealsachangingretailAbouttheStudyIntroductionlandscapewhereonlineshopperspurchasemorefrominternationalretailers,shopThesixthannualUPSPulseoftheTheDigital
8、moreonmobiledevicesandrelymoreonmarketplaces.ThesebehavioralshiftsareOnlineShopper™studyanalyzesExperienceconsumershoppingbehaviorsdrivenbythedesireforbetterprices,uniqueproductsandincreasedconvenience
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