GMC海外品牌价值调研报告.pdf

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1、目录一．调研目的...........................................................................................................................1二．调研思路.........................................................................................................................

2、..11.核心竞争力的定义.......................................................................................................12.品牌价值的定义...........................................................................................................13.买家采购流程的三大阶段与B2B电商平台业务流程

3、的三大阶段...........................11)买家采购流程...........................................................................................................12)B2B电商平台业务流程..........................................................................................2三．调研假设

4、...........................................................................................................................2四．调研步骤...........................................................................................................................31.梳理G

5、MC买家的体验流程.............................................................................................32.竞争对手差异点梳理.......................................................................................................33.买家认可度调研................................

6、...............................................................................34.核心竞争力分析...............................................................................................................35.海外品牌价值提炼................................................

7、...........................................................3五．调研结果分析...................................................................................................................41.买家体验流程...................................................................

8、................................................41)渠道终端...................................................................................................................52)认知阶段..........