麦肯锡－－超越成本因素中国外包竞争优势beyondt.pdf

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1、CONFIDENTIALBeyondtheCostFrontier–ChinaSourcingforCompetitiveAdvantageShanghai–February2,2005Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.Thism

2、aterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.BUILDINGCHINASOURCINGVALUE,STEPBYSTEPSourcedvolumeStage1:SettingupwinningprocessandinfrastructureAAtHeadquarter•GainHQcommitmentby–Settingexpansiveaspirationsfromthetop–Stoptheresistan

3、ce–Startwithquickwins–SellintothecompanyStage2:BInChina•Gettingthefundamentalsright:Movingfromcostadvantagetocompetitiveadvantage–Organizationenablers–DecisionmakingenablersDSupplierdevelopmentandcapability–Overall/integrationenabler•Strategypartnership•Leanmanufacturingintroduc

4、tionCBetweenChinaandHeadquarter•EnsuresmoothinformationandproductEGlobalbest-in-classprocurementprocessflowby•Cleansheetcasting–Clearlydefinerolesandresponsibilities•Linearperformancepricing–Setupcommunicationprocess•Reverseauction–SetupITandothersystems(asneeded)FTime-to-market

5、improvements•ShiftingkeydecisionstoChina•PerformingfinalDCactivityinChina•IntegratedesignandmanufacturingTimeSource:McKinsey&Co.1THEFIRSTSTEPOFCAPTURINGTHEBENEFITSOFSOURCINGFROMCHINAREQUIRESTRONGHQ/REGIONALCOMMITMENTInitiativestoaddressconcerns•SethightargetsatthebeginningSetexp

6、ansiveaspirationsfromthe•HaveveryseniorexecutiveswithauthoritytopandfullCEOcommitmentoverseeingtheTypicalconcernsfrominitiativeHQ/region•Sub-parqualityfrom•ApplyfactbasedapproachtojustifydecisionnewsuppliersStoptheresistance•Syndicatewithkeypersonnelandgain•Increasedinventorycon

7、tributionoffunctionalleadersandlongersupply•Adjustincentivestosupportsourcingactivitieschain•Lackoffaithincompany'sabilityto•Selectproduct'sbestsuitedtocapturingquickexecuteStartwithquickwinssavingstoshowvalueinChinasourcing•LackbeliefincheaperTCOfromChina•Setupaportionofsourcin

8、gorganizationofSellintoyourownHQtoactivelypromo