哈佛商业评论《分辨有价值的商业点子》.pdf

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1、KnowingaWinningBusinessIdeaWhenYouSeeOnebyW.ChanKimandRenéeMauborgneReprintr00510SEPTEMBER–OCTOBER2000ReprintNumberROBERTGOFFEEWhyShouldAnyoneBeLedbyYou?R00506ANDGARETHJONESMORTENT.HANSENETAL.NetworkedIncubators:HothousesoftheNewEconomyR00507JAMESWALDROOPManagingAwayBadHabitsR00512ANDTIMO

2、THYBUTLERCLAYTONM.CHRISTENSEN,WillDisruptiveInnovationsCureHealthCare?R00501RICHARDBOHMER,ANDJOHNKENAGYTHOMASH.DAVENPORTGettingtheAttentionYouNeedR00505ANDJOHNC.BECKW.CHANKIMKnowingaWinningBusinessIdeaWhenYouSeeOneR00510ANDRENÉEMAUBORGNEDIANEL.COUTUCreatingtheMostFrighteningCompanyonEarth

3、:R00504AnInterviewwithAndyLawofSt.Luke’sFORETHOUGHTDAVIDCHAMPIONAStealthierWaytoRaiseMoneyF00501SIMONBERKELEYWebAttackF00502ACONVERSATIONWITHRAJIVGUPTAProfitingfromOpenSourceF00503AMARBHIDÉDavidandGoliath,ReconsideredF00504ROBERTAFUSAROPeertoPeerF00505ERICSCHWALMANDDAVIDHARDINGWinningwitht

4、heBig-BoxRetailersF00506JEFFREYC.CONNORHBRCASESTUDYItWasn’tAboutRace.OrWasIt?R00502RICARDOSEMLERFIRSTPERSONHowWeWentDigitalWithoutaStrategyR00511TOMCOPELANDBESTPRACTICECuttingCostsWithoutDrawingBloodR00503ROBERTS.KAPLANTOOLKITANDDAVIDP.NORTONHavingTroublewithYourStrategy?ThenMapItR00509DA

5、NNYHILLISBOOKSINREVIEWTheBandwidthBombR00508KnowingWinningaBusinessIdeaWhenYouSeeOneIdentifyingwhichbusinessideashaverealcommercialpotentialisoneofthemostdifficultchallengesthatexecutivesface.Threetools–todetermineutility,price,byW.ChanKimandRenéeMauborgneandbusinessmodel–cann1998,Motorol

6、arolledoutaproductthatwassupposedtoredefinetheworldofmobilehelptheminvestwisely.Itelephony.TheIridium,declaredthecompany,wouldbethefirstmobilephonetoprovideuninterruptedwire-lesscommunicationanywhereintheworld,nomatterwhattheterrainorcountry.Itwasacompleteflop.Initsrushtoembraceanewtechnolog

7、y,Motorolaoverlookedtheproduct’smanydrawbacks:thephonewasheavy,itneededahostofattachments,anditcouldn’tbeusedinacarorbuilding–exactlywherejet-settingglobalexec-utivesneededitmost.At$3,000,peoplecouldn’tseeanycompellingreasontoswitchfromtheir$150cellphones.Asthistale