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1、RISEOFTHEMACHINES机器的崛起09
2、2017MediaComis“TheContent+ConnectionsAgency”,workingonbehalfofitsclientstoleveragetheirbrands’entiresystemofcommunicationsacrosspaid,ownedandearnedchannelstodeliverastepchangeintheirbusinessoutcomes.MediaComisoneoftheworld’sleadingmedia
3、communicationsspecialists,withbillingsnearUS$33billion(source:RECMAJune2017),employing7,000peoplein125oficesacross100countries.ItsglobalclientrosterincludesDell,P&G,PSA,ShellandUniversal.MediaComisamemberofWPP,theworld’slargestmarketingcommunicationsservicesgro
4、up,andpartofGroupM,WPP’sconsolidatedmediainvestmentmanagementarm.竞立媒体是一家“内容与渠道整合传播代理商”，致力于代表客户，利用客户品牌付费、自有或获得的整个沟通渠道系统，为客户业务成果带来改变。竞立媒体是全球领先的专业媒介传播机构，年度媒介承揽额将近330亿美元（来源：RECMA2017年6月数据）。竞立媒体在全球100个国家拥有125个办事处，拥有7000名员工。客户包括戴尔、宝洁、标致雪铁龙、壳牌和环球影业。竞立是群邑的成员。群邑是WPP旗下世界
5、领先的媒介投资管理机构，WPP集团是全球领先的传播服务集团。MANYTHANKSTOKEYCONTRIBUTORSChristianSolomonChiefDigitalOficer,MediaComChinaPeterPetermannChiefStrategyOficer,MediaComChinaBLINKRISEOFTHEMACHINESHowArtiicialIntelligencewilltransformyourbusinessThedigitaladvertisingspaceisabouttopas
6、sthroughanotherradicaltransformation.ThistimewiththeonsetofArtiicialIntelligence(AI).Chinaisoneofthemostdynamicdigitalmarketsintheworld.Afterleadingtheworldwithinnovationsinkeydigitalgrowthareassuchase-Commerceandmobilepayments,it’snowtakingtheleadinAI.Thelarge
7、playersinthemarket,Baidu,Alibaba,andTencentarealreadyinvestingmassivelyandotherplayersaresuretofollowsuit.AIissettoradicallytransformtheadvertisingindustrytheworldover.Itisessentialforbrandstopreparefortheinevitablechangethatisalreadyonitsway.Withtherightapproa
8、chtodata,technologyandhumanresourcesbrandscanpositionthemselvestomeetthechallengesandopportunitiesahead.OurWhitePaperon“RiseoftheMachines”providesanewpointofviewonwhattoexpect,andrevealsaTransformationalFrameworkforbrandsastheconsumerpathtopurchaseandthevaluech
9、ainarereborn.机器的崛起人工智能将会如何改变你的业务数字广告领域正在经历又一场巨大变革——人工智能（AI）的到来。中国是当今世界最活跃的数字市场之一。中国在电子商务和移动支付等重要的数字化发展领域屡屡创新，引领世界，如今又在主导人工智能的发展。市场上的三大巨头——百度、阿里巴巴和腾讯纷纷在人工智能领域投入巨大资本，其他企业也势必会紧
