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1、HistoryBrandinformationCharacteristicProductsBurberryGroupInc1Earlyyears,19thcentury：Burberrywasfoundedin1856when21-year-oldThomasBurberry,aformerdraper'sapprentice,openedhisownstoreinBasingstoke,Hampshire,England.By1870,thebusinesshadestablisheditselfbyfocusingonthedevelopmentofoutdoorsattire.I
2、n1880,Burberryintroducedinhisbrandthegabardine,ahardwearing,water-resistantyetbreathablefabric,inwhichtheyarniswaterproofedbeforeweaving.In1891,BurberryopenedashopintheHaymarket,London.20thcenturyIn1901,theBurberryEquestrianKnightLogowasdevelopedcontainingtheLatinword"Prorsum",meaningforwards,an
3、dregisteredasatrademarkBurberrywasanindependentfamilycontrolledcompanyuntil1955,whenitwastakenoverbyGreatUniversalStores(GUS)InfluencesandrisetoprominenceStarsofthemodernworldbeganwearingtheBurberrysbrand.Notablepeopleinclude,HumphreyBogart,AudreyHepburn,PeterSellers,andRonaldReagan.2Burberryssi
4、gnedagreementswithworldwidemanufacturerstoproducecomplementaryproductstotheexistingBritishcollectionsuchassuits,trousers,shirts,sportswear,accessories,formen,ladiesandchildren.21stcenturyRoseMarieBravochairmanatBurberry,shewasCEOfrom1997to2005.AngelaAhrendtsInMay2001,ChristopherBaileyjoinedBurbe
5、rryascreativedirector.BurberryfirstbegansellingonlineintheUS,followedbytheUKinOctober2006BaileybecameChiefCreativeOfficerinNovember2009Inspring2014,ChristopherBaileybecameCEOofBurberryandretainedtheroleaschiefcreativeofficer.Hisbasicsalaryis£1.1m,withtotalcompensationofupto£10mayeardependingonsa
6、lestargetsbeingmet3RoseMarieBravoChristopherBaileyAngelaAhrendts41856,ThomasBurberry创立1870年时，店铺的发展已经初具规模1879年，他研发出一种组织结实、防水透气的斜纹布料-Gabardine（嘎巴甸）并于1888年取得专利1901年，Burberry设计出第一款风衣1910年，Burberry推出女装系列，并在法国巴黎开设分店。1970年，博柏利在纽约东57街上的旗舰店开张1980年，博柏利在美国不断扩大零售业务，除纽约外，旧金山、芝加哥、波士顿、费城、华盛顿等地都可以见到它的连锁店。1997CE
7、ORoseMarieBravo的加盟先后请来RobertoMenichetti与ChristopherBailey担任设计总监，摄影师MarioTestino与超级名模StellaTennant与KateMoss的组合2000年9月，它的全球旗舰店在伦敦新邦德街开张2006年，Burberry建立150周年，品牌推出BurberryIcons系列以庆祝这个特别时刻。AngelaAhrendts正式出任集团行政总裁，而前行政总裁RoseMarie
