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1、交易的第一步 1.向顾客推销商品 DearSir:May1,2001 Inquiriesregardingournewproduct,theDeerMountainBike,havebeencominginfromallpartsoftheworld.Reportsfromusersconfirmwhatweknewbeforeitwasputonthemarket-thatitisthebestmountainbikeavailable.Enclosedisourbrochure. Yoursfaithfully 2.提出询价 DearSir:Jun.1,2001 Werec
2、eivedyourpromotionalletterandbrochuretoday.WebelievethatyourwoulddowellhereintheU.S.A.Kindlysendusfurtherdetailsofyourpricesandtermsofsale.Weaskyoutomakeeveryefforttoquoteatcompetitivepricesinordertosecureourbusiness.Welookforwardtohearingfromyousoon.. Truly 3.迅速提供报价 DearSir:June4,2001Thankyoufo
3、ryourinquiryofJunethe1stconcerningtheDeerMountainBike.Itgivesusgreatpleasuretosendalongthetechnicalinformationonthemodeltogetherwiththecatalogandpricelist.Afterstudyingthepricesandtermsoftrade,youwillunderstandwhyweareworkingtocapacitytomeetthedemand.Welookforwardtotheopportunityofbeingofserviceofy
4、ou. 交易的契机 4.如何讨价还价 DearSir:June8,2001 Wehavereceivedyourpricelistsandhavestudieditcarefully.However,thepricelevelinyourquotationistoohighforthismarket,Ifyouarepreparedtograntusadiscountof10%foraquantityof200,wewouldagreetoyouroffer.Youshouldnotethatsomepricecutwilljustifyitselfbyanincreaseinbus
5、iness.Wehopetohearfromyousoon. Yourstruly 5-1同意进口商的还价 DearSirs:June12,2001 ThankyouforyourletterofJunethe8th.Wehaveacceptedyourofferonthetermssuggested.Enclosedourwillfindaspecialpricelistthatwebelievewillmeetyourideasofprices.Youshouldnotethattherecentadvancesinrawmaterialshaveaffectedthecosto
6、fthisproductunfavorably.However,foryourorderwehavekeptourpricesdown. Sincerely 5-2拒绝进口商的还价 DearSirs:June12,2001 ThankyouforyourletterofJunethe8th.Weregretthatwecannotmeetyourterms.Wemustpointoutthatthefallingmarkethereleavesuslittleornomarginofprofit.Wemustaskyouforakeenerpriceinrespecttofuture
7、orders.Atpresentthebestdiscountofferedforaquantityof200is5%.Ourcurrentsituationleavesuslittleroomtobargain.Wehopeyouwillreconsidertheoffer. Truly 6.正式提出订单 DearSir:June15,2001 Wehavediscussedyourofferof5
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