罗兰贝格美国旅游展望与趋势ppt.ppt

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1、U.S.TRAVELANDTOURISMOUTLOOKANDTRENDSResearch,Idea&PromotionTIAMissionStatementThemissionoftheTravelIndustryAssociationofAmericaistorepresentthewholeoftheU.S.travelindustrytopromoteandfacilitateincreasedtraveltoandwithintheUnitedStates.TravelandTourism-2003America

2、’s3rdLargestRetailSalesIndustry$555billiontotalexpenditures$95billionintaxrevenueforfederal,stateandlocalgovernmentsOneofAmerica’sLargestEmployersEmploys7.2millionpeopledirectly.Tourismis1st,2nd,or3rdlargestemployerin30statesandtheDistrictofColumbia$158.4billioni

3、ntravel-generatedpayrollSource:TravelIndustryAssociationofAmerica(TIA)WhereWeWereTumblingfromthePeaksBetween2000and2003Domesticbusinesstraveldown15%Domesticairlinetraveldown14%OverseastraveltotheU.S.down30%InternationalVisitorArrivalstoU.S.fromKeyCountries2003%C

4、hangeRecoveryto(inmillions)2003/20002000ExpectedCanada12.7-14%2007UnitedKingdom3.9-162006Japan3.2-37Beyond2007Germany1.2-34Beyond2007France0.7-37Beyond2007Brazil0.4-53Beyond2007Argentina0.2-72Beyond2007Source:OfficeofTravelandTourismIndustriesBrightSpotDomesticLe

5、isureTravelSlowbutsteadygrowthStayclosertohomeHighwaytravelShortgetawaysVisitstosmalltowns,ruralareasEconomizeTravelPerformance–FirstThreeQuarters2004DuringJan–Sept,2004,domestictravelupnearly3%Leisuretravelup2.0%,exceededby6.8%gaininbusiness/conventiontravelStro

6、nggainsinairandhotelvolumeover2003InternationaltraveltoU.S.exceedingexpectationsSource:TravelIndustryAssociationofAmericaVisitorTrendsOccurringMoreinPastYearSource:TravelIndustryAssociationofAmericaPercentofTIAMembersReportingNTAOperators’ProductsSource:National

7、TourAssociationPercentofNTAOperatorsRVTravelStrong7.8%ofallU.S.vehicle-owninghouseholdsownanRV,upfrom7.3%in19977.2millionRVsontheroad,comparedto6.4millionin1997RVShipmentsUp14%in2004RVRentalsUpNearly33%in2003and2004Combined6.4%ofRVRentalsbyInternationalVisitorsSo

8、urce:RecreationVehicleIndustryAssociationNationalParksandPublicLandsNationalParkVisitationup4%throughNovember2004;SaleofParkPassesup8%SeeAmerica’sNationalParks