【溷杂：全球化地文化逻辑】Hybridity__Or_The_Cultural_Logic_Of_Globalization.pdf

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1、P1:OTETUPB007-KraidyMay5,20050:9Hybridity,ortheCulturalLogicofGlobalizationiHybridity,ortheCulturalLogicofGlobalizationHybridity,ortheCulturalLogicofGlobalizationMARWANM.KRAIDYTEMPLEUNIVERSITYPRESSPhiladelphiaMarwanM.KraidyisAssistantProfessorofInternationalCommunicationattheSchoolo

2、fInternationalService,AmericanUniversity.Heisco-editorofGlobalMediaStudies:EthnographicPerspectives.TempleUniversityPress1601NorthBroadStreetPhiladelphiaPA19122www.temple.edu/tempressCopyrightC2005byTempleUniversityAllrightsreservedPublished2005PrintedintheUnitedStatesofAmerica∞Th

3、epaperusedinthispublicationmeetstherequirementsoftheAmericanNationalStandardforInformationSciences—PermanenceofPaperforPrintedLibraryMaterials,ANSIZ39.48-1992LibraryofCongressCataloging-in-PublicationDataKraidy,Marwan,1972–Hybridity,ortheculturallogicofglobalization/MarwanM.Kraidy.p

4、.cm.Includesbibliographicalreferencesandindex.ISBN1-59213-143-3(cloth:alk.paper)–ISBN1-59213-144-1(pbk:alk.paper)1.Hybridity(Socialsciences).2.Hybridity(Socialsciences)—Casestudies.I.Title.HM1272.K732005306—dc222004062108246897531ContentsPrefaceviAcknowledgmentsxiii1CulturalHybridit

5、yandInternationalCommunication12ScenariosofGlobalCulture153TheTrailsandTalesofHybridity454CorporateTransculturalism725TheCulturalandPoliticalEconomiesofHybridMediaTexts976Structure,Reception,andIdentity:OnArab-WesternDialogism1167HybriditywithoutGuarantees:TowardCriticalTranscultura

6、lism148Notes163Bibliography177Index211PrefaceHybridityisalmostagoodidea,butnotquite.—NicholasThomasHybridityisariskynotion.Itcomeswithoutguarantees.Ratherthanasingleideaoraunitaryconcept,hybridityisanassociationofideas,concepts,andthemesthatatoncereinforceandcontradicteachother.Thev

7、ariedandsometimescontradictorynatureofitsusepointstotheemptinessofemployinghybridityasauniversaldescriptionofculture.Indeed,welearnverylittlewhenwerepeatgliblythateverycultureishybridor,ashappenstoooften,whenfragmentsofdiscourseordataarecobbledtogetherandcalledhybridityinseveralregi

8、sters—historical,rh