酒店品牌和商业定位.ppt

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1、HotelBrand&HotelBusinessPosition酒店品牌&商业定位PreparedbyChoris,Cynthia,Elle,Calvin&DannyMarriottBrandsinInternalMarket1.ACHotelbyMarriott11.MarriottGolf2.AutographCollection12.MarriottHotels&Resorts3.BVLGARIHotels&Resorts13.MarriottVacationClub4.Couryard14.MOXYHotels5.

2、EDITION15.RenaissanceHotels6.FairfieldInn&Suite16.ResidenceInn7.GaylordHotels17.SpringHillSuite8.GrandResidencesbyMarriott18.TheRitz-Calton9.JWMarriott19.TheRitz-CaltonDestinationClub10.MarriottExecutiveApartments20.TownePlaceSuiteMarriottBrandsinourlocalmarketHo

3、telBusinessPositioning酒店商业定位HotelBusinessPositioningisthemulti-yearbusinessplananddirectionforthehotel.Everypropertyhasitsownpositioningbasedonitsuniquequalities.Thispositioningdefineshowthehotelsetsitselfapartfromthecompetition.TheHBPshoulddescribetheguestexperiencea

4、tthehotelandshouldbesharedwithandunderstoodbyallassociates.Asamanager,youwillneedtobesureyourteamunderstandsyourHBP.酒店商业定位是多年商业计划，也是对酒店的指导。每家酒店基于自身的特点都有他自己的定位，这个定位就决定了酒店如何才能从竞争中脱颖而出。HBP描述了顾客体验并且应该被员工们了解并分享。作为一名经理，你需要确保你的团队成员了解你酒店的商业定位策略。JWMarriott'sPositioningForth

5、eaccomplishedtraveler,JWMarriottistheluxuryhotelbrandthatprovidesanenvironmentofsimpleelegancewhereourguestsfeelwelcome,comfortableandfreetobethemselves.Togetherweorchestrateanexperiencethatisexpertlyeditedtoleaveonlywhatistrulydesiredandwherenodetailisevertoosmalltoe

6、scapenotice.TheJWMarriottexperienceauthenticallyreflectsthesurroundings,impartsasenseofharmonyandwellnessandbeautifullydeliverslastingmemories.Allsoourguestscanindulgeintheultimateluxury....thetimetothinkandthefreedomtofocusonthethingsthataremostimportant.Thankyou~