【斯隆高效管理评论】Top 10 lessons on the new biz of innovation.pdf

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1、SLOANSELECTCOLLECTIONWINTER2011ASPECIALCOLLECTIONOFINNOVATIONANDMANAGEMENTINSIGHTSFROMMITSLOANMANAGEMENTREVIEWTop10LessonsontheNewBusinessofInnovationweibo.com/pdfmagsAnydistributionnotforthepurposeofacademicstudyisillegal.CONTENTSSLOANSELECTCOLLECTIONWINTER2011Top10LessonsontheNewBusinessofInnova

2、tion1The5MythsofInnovationWinter20119InnovationfromtheInsideOutSummer200919StrategicInnovationandtheScienceofLearningWinter200428The12DifferentWaysforCompaniestoInnovateSpring200635TheEraofOpenInnovationSpring200342WhattoDoAgainstDisruptiveBusinessModelsSummer201050HowtoManageOutsideInnovationSumm

3、er200958FindingtheRightJobforYourProductSpring200768WhyCompaniesShouldHaveOpenBusinessModelWinter200775TheFourWaysITIsDrivingInnovationSpring2010REPRINTNUMBERINS0111TOP10LESSONSONTHENEWBUSINESSOFINNOVATION•MITSLOANMANAGEMENTREVIEWiweibo.com/pdfmagsAnydistributionnotforthepurposeofacademicstudyisil

4、legal.INNOVATIONMyth#2:BuildItandTheyWillCome…TheU.K.-basedsoc-cerclubEbbsfleetUnitedwasboughtandrunin2007byaWebcommunityof30,000.Butby2010itspayingmembershiphaddwindledtojust800.The5MythsofInnovationNowadays,goesthetheory,innovationissupposedtobedoneconstantly,byeveryoneinthecompany,improvingever

5、ythingthecompanyisabout—andnewWeb-basedtoolsareheretohelpithappen.Isthetheoryright?Ordotheexperiencesofcompaniesrevealsomethingdifferent?BYJULIANBIRKINSHAW,CYRILBOUQUETANDJ.-L.BARSOUXTHELEADINGQUESTIONWhatconven-tionalwisdomHISTORICALLY,MOSTMANAGERSequatedinnovationprimarilywiththedevelopmentabout

6、innova-ofnewproductsandnewtechnologies.Butincreasingly,innovationisseenasapplyingtothedevel-tionnolongeropmentofnewserviceofferings,businessmodels,pricingplansandroutestomarket,aswellasnewapplies?managementpractices.Thereisnowagreaterrecognitionthatnovelideascantransformanypartofthevaluechain—andt

7、hatproductsandservicesrepresentjustthetipoftheinnovationiceberg.1FINDINGSOnlineforumsareThisshiftoffocushasimplicationsforwho“owns”innovation.Itusedtobethepreserveofanotapanaceaforselectbandofemployees—betheydesi