2014年“周黑鸭杯”湖北省大学生营销策划挑战赛方案.pdf

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1、新媒体新营销2014年“周黑鸭杯”湖北省大学生营销策划挑战赛组织方案主办：湖北省市场营销学会承办：周黑鸭食品有限公司协办：湖北省市场营销学会会员高校及会员企业二零一四年二月目录一、大赛目的·························································································-1-二、大赛名称········································································

2、·················-1-三、大赛主题·························································································-1-四、大赛组织·························································································-1-五、参赛对象··········································

3、···············································-2-六、大赛报名·························································································-2-七、大赛赛制·························································································-3-八、大赛流程············

4、·············································································-3-九、评审规则·························································································-4-十、奖项设立················································································

5、·········-4-十一、周黑鸭食品公司的其他支持······················································-5-十二、组委会办公室联系方式······························································-5-附件一预赛组委会联络表································································-6-附件二预赛报名表················

6、···························································-6-附件三广告创意作品说明································································-7-附件四预赛规则及评分办法····························································-8-附件五复赛规则及评分办法·····································

7、·····················-10-附件六决赛规则及评分办法··························································-11-附件七优秀组织奖评选标准··························································-12-新媒体新营销2014年“周黑鸭杯”湖北省大学生营销策划挑战赛新媒体新营销2014年“周黑鸭杯”湖北省大学生营销策划挑战赛一、大赛目的（一）搭建湖北省大学生市场营销实践平台，激发学生创

8、新思维，锻炼营销策划及运用新媒体进行营销推广的能力，提高学生综合素质，提升就业市场竞争力；（二）搭建理论密切联系实际的湖北高校市场营销专业公共教学平台，探索高校与企业联合培养营销人才模式，提升全省高校市场营销专业教学水平；（三）搭建企业承担社会责任参与社区公益的服务平台，创新企业支持教育事业、参与社会公