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ID:52403920
大小:5.32 MB
页数:27页
时间:2020-04-05
《高中英语公开课课件-广告.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit1ProjectDevelopinganAdCampaignTeachingaimsInthislesson,youwilllearn:SomebasicinformationaboutanadcampaignfromthefirstPassageHowtoapplywhatyouhavelearnttodevelopyourownadcampaignLeadinReview:QuizAnadvertisementuseswordsandpicturesto________(劝说)peopletobuyaproductorservice
2、,orto_________(相信)anidea.Therearetwomaintypesofadvertisements----_________________and__________________.Theformerareusually_________(付费)andalways_______(欺骗,捉弄)customers.Whilethelatterareoftenrun_________(免费的).Theytendto__________(关于)widespreadsocialconcerns,andare___________
3、__(旨在)educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.persuadebelieveincommercialadspublicserviceadspaidforplaytricksonforfreedealwithmeanttoAnti-smokingadcampaignAppreciateavideoclip,andthinkaboutwhatimpressesyoumostinthisvideo.Readthearticleonpage
4、18.Trytotellusthemainideaofeachparagraph.Para1Para2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudienceFastreadingPara3Para4whattheadcampaignsayshowtoreachthetargetaudience1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertis
5、ementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.Listentotherecordpartbypart,andthentrytoanswerthefollowingquestions.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobe
6、createdfortherightpeople.4.Whatshouldyouradvertisingcampaigndependon?Mainlydependonthetargetaudienceandwhichkindsofadsreachthatgroupbest.TitleHowdoyoubuildanadcampaignstartingHaveaclear__1_andanaudienceinmind;figureoutexactlywhatyouwanttotellthemandwhatyou’retryingto__2__the
7、mdo.WhoDetermineyour_3_____audiencebyresearchingandanalyzinginadvance.WhatDecidewhatyouwanttheaudiencetoknoworthinkaboutHowDecideyourapproachto__4______Yourmessageacross.aimmaketargetgettingTask-basedreading:Table1Readthesecondarticleonpage19andanswerthefollowingquestions:1.
8、Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaig
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