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1、WhatisEtiquette?Etiquette,oneaspectofdecorum,isacodethatgovernstheexpectationsofsocialbehavior,accordingtotheconventionalnormwithinasociety,socialclass,orgroup.Usuallyunwritten,itmaybecodifiedinwrittenform.Etiquetteusuallyreflectsformulasofconductinwhichsocietyortraditio
2、nhasinvested.2.Inwhatwaydoyouthinkitisimportant?2.1internationalbusinesscompetitionisbecomingmoreandmorefierce,thesuccessorfailureofacompany’sbusinessnotonlydependsonitsgoodsandprice,butalsodependsonitsattitudetowardscustomers,itsmasteryofinternationalbusinessetiquette.I
3、nmostcases,gettinggoodunderstandingofcustomers’culturaltraditionsisveryimportant,ifyoudo,youmaygetthedeal;otherwise,youmaylosethedealandspoilthecompany’simage.2.2Inaforeigncompanyorjointventure,iftheleaderstreattheworkersinapoliteorproperway,theworkerswilldotheirjobinana
4、ctiveway,andshowgoodperformance.Supervisorsfindtheyhavehappierandmoreproductiveemployeeswhencourtesyandmannersarepracticed,andco-workersfindgreatercooperationwhentheyemploytheessenceofetiquettetotheireverydayworklife.2.ClassificationofEtiquetteand2.1ClassificationofEtiqu
5、etteTherearedifferentkindsofetiquette,whichincludesintroduction,handshake,greetings,exchangeofnamecards,appointment,visit,negotiation,dressandpersonaladornment,looks,speechandbehavior,telephoneetiquette,officeetiquette,socialetiquette,tablemanners,travelingetiquette,writ
6、ingmanners.Eachkindofetiquettehasitsdetailedcontent,takeintroductionforexample,itincludeshowtointroduceandhowtobeintroduced,howtointroduceothersandhowtointroduceoneself,theintroductionorder.Embarrassothers:sayoffensivewords,lookdownuponothers,andbehaverudely.Beinnocentof
7、tablemanners:eatfoodwithnoises,wronguseofknifeandfork,begintoeatbeforethehostcallstodoso.Failtowritethanksletters:failtothankthehostwheninvitedtohavedinnerorbirthdayparty,failtowritethankslettersaftertheinvitation.3.BasicRequirementsofEtiquette3.1PoliteNotjust“Thanks”Or“
8、Please”Politenessalsomeanstheattitudetowardscustomers,superiors,subordinatesandcolleaguesshouldbebothki