英文版管理学原理,Principles od management 第二章.pdf

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1、15.9.2009chapter2TheExternalandInternalEnvironmentMcGraw-Hill/IrwinPrinciplesofManagement©2008TheMcGraw-HillCompanies,Inc.,AllRightsReserved.2-32-4LearningObjectivesTheEnvironmentofManagers1.Identifythemajorcomponentsofanorganization’staskenvironment.Internal2.Identifythemajorcom

2、ponentsofanorganization’sgeneralEnvironmentenvironment.3.Discussthenatureofchangeintheexternalenvironment.4.Outlinethemaincomponentsoftheinternalenvironmentofanorganizationandarticulatetheirimplicationsformanagerialimplications.TheManagerGeneralTaskEnvironmentEnvironment2-52-6SWO

3、TTaskEnvironmentPorter’sThreatofEntryCompetitiveForcesModelStrengthsWeaknessesIntensityBargainingPowerofBargainingPowerofSuppliersRivalryofBuyersOpportunitiesThreatsThreatofSubstitutes115.9.20092-72-8ThreatofEntryWal-MartinIndia?•Barrierstoentry–factorsthatmightmakeitcostly•Gover

4、nmentpolicydoesnotallowforeignforpotentialcompetitorstoenteranindustryandretailerstosetupshopsinIndiayet,however,Wal-MarthasdeclareditsintentionstoentercompetewithfirmsalreadyintheindustryIndianmarketassoonasthepolicychanges.•Economiesofscale–costreductionassociated•Economiesofsc

5、alesandgrowth–Wal-Mart’swithlargeoutputannualsales$285billionwithonly10countrypresence•Brandloyalty–thepreferenceofconsumersfor•Brandloyalty–Giventhepricepoints,theproductsofestablishedcompaniesconsumersareatleastprice-loyalSource:Adaptedfrom:http://ibef.org/attachment/WhattoIndi

6、a.pdf2-92-10BargainingPowerBargainingPowerofofBuyersSuppliers•Buyersaremostpowerfulwhen:•Firmhasgreaterpoweroversupplierswhen:-Theyarefewinnumberandpurchaselargequantities-Theycanchoosebetweenequivalentproductsfrommany-Thefirmpurchasesinlargequantitiesdifferentfirms-Theycanswitch

7、easilybetweentheofferingsofdifferentfirms-Itcanchoosebetweenmultiplesuppliers•Buyersareleastpowerfulwhen:-Thecostsofswitchingbetweensuppliersislow-Theyareplentifulandpurchaseinsmallquantities-Theyhavelittlechoice-Thefirmisnotdependantonanysingle-Theycannotswitcheasilybetweentheof

8、feringsofsupplierforimportantinputsdiffe