国际贸易实务lesson.ppt

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1、InternationalTradepractice授课教师：欧阳章文适用专业：2008英语专业开课时间：2010-2011第二学期LessonOneIntroductiontoInternationalBusiness&InternationalTradeTeachingObjectives1.Tounderstandinternationalbusiness2.Tolearninternationaltrade3.Tolearndifferenttypesofinternationaltrade4.Toappreciatetheimportanc

2、eofinternationaltrade5ToanalyzesomeinternationaltradetheoriesInternationalbusiness1.Whatisinternationalbusiness?Allcommercialtransactionsbetweentwoormorecountriesorthetransactionsthattakeplaceacrossnationalborders.thecirculationofgoods,capital,services,employeesandtechnology;im

3、portingandexportingcross-bordertransactioninIPRbymeansoflicensingandfranchising:investmentinphysicalandfinancialassetsinforeigncountriescontractmanufacturerorassemblyofgoodsabroadforlocalsaleorforexportstoothercountriestheestablishmentofforeignwarehousinganddistributionsystemth

4、eimporttoonecountryofgoodsfromasecondforeigncountryforsubsequentlocalsale2.ModesofIB(1).Merchandiseandservice:importingandexporting(2).Directinvestmentandportfolioinvestment(3).licensingandfranchising(4).Turnkeyoperation.(5).Managementcontracts3.TheneedforIBa.tocountries:b.toco

5、mpanies:c.toconsumers:d.toindividuals:e.tolearners:4.InternationalbusinessandtradeFigureA:FigureB:InternationalTrade1.Whatisinternationaltrade?Definition:Itreferstotheexchangeofgoodsandservicesbetweennations,alsoknownasinternationaltradeoroverseastrade.Keys:Allbusinesstransacti

6、onsinvolvingatleasttwocountriesAnytypeoftradeactivitiesthatcrossnationalbordersIssues:Howwillidea,goodorservicefitintointernationalmarket?Shouldweenterthemarketthroughtrade/investment?Whatproductadjustmentstoberesponsivetolocalconditions?Whatthreatsfromglobalcompetitionshouldbe

7、expected?Howcanthesethreatsbecounteracted?2.Mainaspectsofinternationaltrade1.Theclassificationoftheinternationaltrade2.Someimportanttheoriesofinternationaltrade3.Instrumentsoftradepolicy4.Economicintegration,specialtypes5.InternationalcapitalmovementsFDI6.Internationalinstituti

8、on,7.Internationaltradeterms.8.Transportationinsurance