资源描述：
《【first insight】女装研究》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、OCTOBER26,20161)FungGlobalRetail&TechnologyandFirstInsightconductedanInanalysisthatfoundthereisapersistentandsignificantgapbetweentheplannedmanufacturers’suggestedretailprices(MSRPs)ofwomenswearproductstestedbyFirstInsightandWomenswear,thepricesconsumersarewillingtopayforthem.O
2、naverage,acrossallwomenswearcategoriestestedbetweenJanuary2013andJune2016,consumerswerewillingtopayonly76%Priceoffullprice.Consumersnotseeingthevalueatfullpriceisakeydriverofthemarkdownchallengethathasbeenplaguingretailersandbrands.Resistance2)OverthethreeandahalfyearsendedJune
3、2016,testedMSRPsofwomen’stopsandbottomsfellby14%and13%,respectively.ThepricesthatconsumerswerewillingtopayinIsIncreasingthesecorewomen’scategoriesalsodeclinedovertheperiod,toonly74%–79%ofplannedMSRPs.3)Duetothegrowthofathleisurewearandthecasualizationofwomenswear,consumersaresh
4、owinglesspriceresistanceinsomesubcategories.Forexample,consumerswerewillingtopay82%ofplannedMSRPsforknitbottomstestedbyFirstInsight,eventhoughplannedMSRPsincreasedsignificantlyovertheperiod.4)Footwearconsumershavebeenincreasinglyunwillingtopaythehigherpricessetbyretailersandbra
5、nds.AsofJune2016,consumerswerewillingtopayonly74%ofretailers’askingpricesforfootwear.5)Weexpecttoseecontinuedcategorygrowthinathleisureandfootwear,andanoverallemphasisonincorporatingperformancetechnologiesintoworkwearandstreetwear.DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETA
6、IL&TECHNOLOGY1DEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.OCTOBER26,2016FungGlobalRetail&TechnologyandFirstInsightpartneredtoanalyzeadatasetfromtestsperformedonwomen’sapparelandaccessoriesproducts.Fi
7、rstInsightperformedtheconsumertestsbetweenJanuary2013andJune2016in11countries:theUS,France,Italy,Germany,GreatBritain,Spain,Poland,Mexico,theNetherlands,CanadaandChina.FirstInsightwasfoundedin2007andisacloud-basedtechnologycompanythattestsproductsonthemarketacrossmanycategories
8、.Thecompanyusespredictiveanalyticstodeterminewhichprod
