高中英语 unit1 Project1 language points课件 牛津版必修4.ppt

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1、dvertisingAUnit1Project1DevelopinganadcampaignAdvertisementsareanimportantpartinourdailylifeLead-inFromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife.ReadingcomprehensionExpositorywriting（说明文）paragh1paragh2paragh3

2、paragh4paragh1paragh2paragh3(A)(B)Taskone:Discussthestructureofthetextparagh4Tasktwo:questions1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatisimportantwhenyouareplanninganadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstore

3、achaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.Itisimportanttotrytoappealtothewaytheaudiencewillreact.1.Anadcampaignmaydependon_____tobesuccessfulA.manydifferentpeopleandtargetaudienceB.theuseofmanydiffe

4、rentkindsofmediaC.thefinaldecisionofthetargetaudienceandsuccessfulpeopleD.theimagesthatcommonpeoplecancreateBTaskthree:multiplechoice2.Thetargetaudienceofanadcampaignshouldbe_____.A.carefullydecidedbythepeoplewhostarttheadcampaignB.determinedbythehourstheyactuallywatchTVeve

5、rydayC.peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.enjoytherightmessagecreatedbytherightpeopleB3.Whichofthefollowingadswillbethemostsuccessfulaccordingtothetext?A.TheonesthathavethemostaudiencewhowatchalotofTVeveryday.B.Thosethatmakegooduseofallkinds

6、ofmedia.C.Theoneswhicharecarefullyplannedandappealingtothetargetaudience.D.Thosethataredealingpublicwelfareissues.A4.Whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapublicadcampaign?A.Whoarethetargetaudienceoftheadcampaign?B.HowmanypeoplewillwatchTVandlistent

7、otheradioandgettoknowtheissue?C.Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly?D5.WhichofthefollowingstatementsisTRUEaccordingtothetext?A.Therearemanydifferentwaystoreachthemessagetothetarget

8、audience.B.Itisquitenecessarytodeterminewhatmethodshouldbeusedtodeliverthemessage.