湖南省高中英语 Unit1 Advertising Language points 牛津译林版必修课件.ppt

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1、Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionItusuallyfollowsthesamebasicformat格式:Howcanwedividethearticle?Part1Part2Part3Para1introductionParas2-5supportingdetailsPara6conclusionCommercialadsPublicserviceadsComme

2、rcialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas_______to_________aproductorservice.1.APSAisoftenplaced_________,andisintendedtoeducatepeopleabouthealth,safety,oranyother_____whichaffects______________.2.Notalladstellpeoplethe_________truth,sop

3、eoplemust______________themethodsusedinadstotryandsellusthings.2.PSAsalsouseattractiveand_________imagesand___________language,buttheyaremadetoservethepublic.PSAsare______toteachpeopleandhelppeopleleadbetterlives.paidforpromotecompletebeawareofforfreeissue

4、publicwelfareoriginalcreativemeantLanguagepoints1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.(line1)我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告)be/get/becomeusedtosth.熟悉…,习惯…Tomisquiteusedto(doing)thiskindofjob.汤姆习惯了（做）这种工作。①beusedtodosth

5、．②usedtodosth.被用来做……过去常常做某事(暗示现在已经结束)Iusedtogotothemovies,butnowIusuallywatchTVathome.我过去经常去看电影，而现在通常在家里看电视。Itisknowntoallthatbamboocanbeusedtomakefinepaper．众所周知，竹子可以用来造优质纸。so…(adj./adv.)that…如此…以至于…HisEnglishwassolimitedthathecouldn’tunderstandwhatthenati

6、vespeakerssaid.他的英语有限，听不懂当地人的话。2.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(line2)我对广告做了一些研究,这里有一些非常重要的知识同大家分享.sharesth.withsb.与某人分担,分享某物Theboysharedhistoyswithotherchildren.那男孩和其他小孩一起玩玩具.3.Anadvertisementprovidesin

7、formationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.(line5)广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。persuasiveadj.劝导性的,有说服力的Theirargumentsareverypersuasive.他们的论点很具有说服力。persuadev.劝说,说服persuades

8、b.todo(intodoing)sth．说服某人做某事(表示成功做成某事)不要被说服去买你并不需要的东西。Don’tletyourselfbepersuadedintobuyingthingsyoudon’treallyneed.D高考链接1.Alicetrustsyou;onlyyoucan_______hertogiveupthefoolishidea.(2001上海)A.suggestB.attract