《英语听说演讲》PPT课件.ppt

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1、ToysandcultureChildrenalreadylobbyingfortackyChristmastoys?It’snottheirfault孩子们正在要求俗气的圣诞礼物么？这不是他们的错Thefirst1950sBarbiedollshadtwocareers:fashionmodelandbride.SowhatdoBritishtoyshopssayaboutthestateofthenationtoday?芭比娃娃在50年代最初出现时有两个身份：时尚女郎和新娘。那么英国玩具店就如今的国情到底要说些什么？theBritisharegenerous（慷慨的）Par

2、entsbuymanymoretoysfortheiroffspringthandotheircontinentalcounterparts（海峡那边的国家）.BritainisEurope’sbiggesttoymarket,followedbyFranceandGermany,accordingtoFrédériqueTutt,ananalystatNPDEuroToys（市场调查公司）.Britishparentsbuyanaverageof41toysperyear,whichisalmostatoyperweek.InSpain,bycontrast,children

3、receivefewtoysoutsidetheChristmasseason.InfavouringentertainmentovereducationBut,Britonsseemhighlysusceptible(影响)tomediaconglomerates’marketingcampaigns.Aboutone-quarteroftoysalesinBritainarelicence-driven（特许经营）,whichmeanstheyarebasedoncharactersfromDisneyfilmsortelevisionseriessuchasthepopu

4、lar“Peppa(粉红猪)Pig”and“FiremanSam”.Theproportion（比例）inGermanyisjust14%.Germanparentsarebiggeronengineering.Lastyearbuildingsetsaccountedfor13.4%ofGermantoysalescomparedwithonly8.6%inBritain.GermanyisthebiggestEuropeanmarketforLego,theDanishmakerofcolourfulbricks.Mediterraneancountriesaremoret

5、raditional.德国父母更倾向于工程类玩具。去年拼装类玩具占德国玩具销售的13.4%，相比较英国是8.6%。丹麦制造的彩色积木——乐高在欧洲的最大市场是德国。地中海国家更加传统。LegohasbeenthrivinginBritain,asithaseverywhereelse.Thefirm’sbuildingsetsareexpensive,buttheygiveparentslotsof“playvalue”,whichmeanschildrenplaywiththemforalongtimewithoutgettingbored.乐高玩具在英国销售兴隆。这家公司的

6、拼装玩具价格昂贵，但是他们带给父母们更多的“游戏价值”，这意味着儿童拿这些玩具玩很长时间也不会厌倦。SomeexampleofLegoThankyou!