资源描述：
《家电行业产业升级市场结构scp分析框架毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、沈阳理工大学学士学位论文摘要经过30多年的发展，中国家电行业无可争议地成为全球的制造基地，回顾家电业所取得的成就，更多的是建立在成本、价格、渠道等低层次竞争要素之上。我国是家电业的出口大国，低附加值的加工，容易因出口数量扩张而造成贸易摩擦加剧、贸易条件恶化。在经济全球化加快的今天，家电行业的发展已成为一个促进经济发展、加大国际间合作的重要途径。但是，对于竞争日趋激烈的家电业，要想具备长久的核心竞争力，产业升级是突破之路，所以摆在当前中国家电业面前最重要任务就是要在未来几年内实现产业的升级。本文对我国家电行业近几年出现的技术能力差、自主知识产权缺乏、利润率较
2、低和市场结构不合理等问题进行研究，运用了产业组织理论对家电行业出现的问题进行经济分析，得出利用产业升级的途径来对我国家电行业的核心技术、市场结构进行改善，从而使家电业的利润率得到有效地提高。使我国的家电行业在国际竞争中占据一席之地。关键词：家电行业；产业升级；市场结构；SCP分析框架42沈阳理工大学学士学位论文AbstractAfter30yearsofdevelopment,China'shomeapplianceindustryindisputablybecomethebaseofworld'smanufacturing.Recallingtheapp
3、lianceindustry'sachievements,moreisbasedoncost,price,channelsandotherelementsoflow-levelofthecompetition.Chinaisamajorexporterofhomeapplianceindustry.Lowvalue-addedprocessing,thetradefrictionwillintensified,andthetermsoftradewillworsenvulnerablebecauseoftheexpansionofexportvolume.
4、Nowadays,withtheaccelerationofeconomicglobalization,Applianceindustryhasbecomeanimportantwayofpromotingeconomicdevelopmentandincreaseinternationalco-operation.However,withanincreasinglycompetitiveofhomeapplianceindustry,inordertohavethecoreoflong-termcompetitiveness,industrialupgr
5、adingisthebreakthroughpoint.Therefore,inthenextfewyears,China'shouseholdelectricalapplianceindustryinthefaceofthemostimportanttaskistoachieveindustrialupgrading.Inthispaper,IresearchedtheproblemsofChina'shouseholdelectricalapplianceindustrythattechnicalcapability,lackofindependent
6、intellectualpropertyrights,lowerprofitmarginsandunreasonablemarketstructureissuesinrecentyears.UseofindustrialorganizationandmarketstructuretheorytoanalysistheproblemsinhomeappliancesindustrytoconcludethatusingthemeansofindustrialupgradingtoimproveChina'shouseholdelectricalapplian
7、ceindustry’scoretechnologyandthemarketstructure,sothatprofitmarginsofapplianceindustryhasbeeneffectiveimproved.China'shouseholdelectricalapplianceindustryintheinternationalcompetitivenesshaveaplace.Keywords:homeappliancesindustry;industrialupgrading;marketstructure;SCPanalyticalfr
8、amework42沈阳理工大学学士学位论文目录引言11相关理论21
