translation of pun in english advertisement 英语毕业论文

《translation of pun in english advertisement 英语毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TranslationofPuninEnglishAdvertisement摘要：随着经济的不断发展，广告的影响力已经逐渐渗透入各个领域。商家们经常运用不同语言技巧来增强广告的感染力。而双关语是最常被应用于广告中的修辞方式，但是如何正确翻译出双关语一直都是一个难点，争对这个问题本文会先介绍双关语的几种常见类型，然后结合一定的例子，用以说明双关语在英语广告中的应用,并运用适当的翻译策略来翻译英语广告中双关语，旨在尽可能使源语和目标语对等，减少源语信息流失。关键词：广告，双关语翻译，策略Withtherapiddevelopmentofmarket-orientede

2、conomy,advertisementhasplayedmoreandmoreimportantroleinourdailylife.Asweallknowthatthepurposeofmakingadvertisementsistoattractconsumersandarousetheirdesiresforpurchasingcommodities.Ifadvertiserswanttoachievethegoal,theyshouldattachimportanceontheusageofadvertisinglanguage(高江玲:2010).En

3、glishadvertisementisakindofcommerciallanguage.Inordertomakethecontentsofadvertisementvividanddistinctivesoastoarouseconsumers’desireofpurchasingcommodities,advertisersoftentakeuseofrhetoricalskills.PunisarhetoricalskillwhichhasbeenfrequentlyusedinEnglishadvertisement.Punmeansinthecert

4、aincontextoflanguage,onekindofwords’formexpressesadoublemeaningandinthisway,itdoesnotonlydrawpeople’sattentionbutalsoprompttheirimagination.InEnglishadvertisement,theadvertisementmakerswillthinkhardtotakeadvantagesofpunsoastomaketheiradvertisementmoreoutstandingandunique.Ingeneral,the

5、formsofpuncanbeclassifiedintothreeaspectswhichareasfollows:1、HomophonicPunHomophonicpunismadeupofwordswhichhavesamepronunciationorsimilarspellingbuthavedifferentmeanings.Ithasitsownlanguagestyleofhumorandwit,whichpromotesadvertisingmakersdelightedlyusetoincreasepersuasionandpromotiono

6、fadvertisement.Example1.Notfairlywhit--fairywhite(白洁:2003)Fairywhiteisonekindofwashingpowder.Fromitsadvertisement,wecanseethat“fairlywhit”and“fairywhite”areverysimilarinpronunciationandform.Althoughtheyhaveverydistinctdifferencesinmeanings,theystandoutthiswashingpower’sfunctionofwhite

7、ningcloths.Inaddition,thesimilarpronunciationandformalsomakeiteasyforpeopletoreadandremember.2、SemanticPunSemanticpunbasicallytakesuseoflanguage’sfeatureofpolysemyandexpressesitsdoublemeaninginthecertaincontext(Leigh,J.H:1994).InEnglishadvertisement,manyadvertisingmakersdeliberatelyad

8、optse