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ID:52011744
大小:1.40 MB
页数:49页
时间:2020-03-29
《麦肯锡-企业增长的思考.ppt》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、ThinkingaboutGrowthTechniekenvanStrategischeAnalyseProf.WouterDePloeyI.WhygrowII.TheevolutionofgrowthportfoliosIII.WhatgreatgrowersdoProfitablegrowthdrivesprincipalbusinessobjectivesOrganisationalvitalityCompetitivesustainabilityShareholdervalueJobcreationValue-creatingr
2、evenuegrowthdrivesprincipalbusinessobjectives.Growthisnotanendinitself.‘Growthispureoxygen.Itcreatesavital,enthusiasticcorporationwherepeopleseegenuineopportunity.Theytakebiggerchances.Theyworkharderandsmarter.Inthatwaygrowthismorethanoursinglemostimportantfinancialdrive
3、r,it’sanessentialpartofourcorporateculture.It’swhysomanytalentedleaderswanttoworkforPepsiCoratherthanlotsofotherfinecorporations.’WayneCalloway,formerPepsiCoCEOGrowthdrivesorganisationalvitalityI.WhygrowII.TheevolutionofgrowthportfoliosIII.WhatgreatgrowersdoThreekeyconce
4、ptsBalancinggrowthacross3HorizonsBuildingbusinessesthroughastaircaseofinitiativesAcompanyasaportfolioofstaircasesConcurrentmanagementacross3HorizonsTimeframe(years)ProfitHorizon3CreateviableoptionsHorizon2BuildemergingbusinessesHorizon1Extendanddefendcorebusinesses3Ho
5、rizonsofgrowthHorizon1ExtendanddefendcorebusinessesHorizon2BuildemergingbusinessesHorizon3CreateviableoptionsTypesofbusinessesCorebusinessesunderpinningcurrentprofitabilityNewbusinessesandextensionsofexistingbusinessesfuellingrevenuegrowthOptionstobuildfuturebusinesses
6、ManagementimperativeUnlockincrementalgrowth,thenmanageforvalueasthebusinessdeclinesExerciseoptions,assemblerequiredcapabilities,anddrivebusiness-buildinginitiativesSourceoptions(ideas,relationships,assets)forfuturegrowthandtestviabilityofbusinessconceptsPrimaryfocusBotto
7、m-lineperformanceandprofitabilityTop-linegrowthandcapitalefficiencyFuturepotentialandrobustnessacrossmultiplescenariosBalancedgrowthatCoca-ColaAmatilTimeframeAustralasia1965Australia(69)1988NewZealand(55)WesternEurope1982Austria(42)1995Switzerland(35)ProfitYearofentry(co
8、nsumptionofCoca-ColaAmatilproductsinlitrespercapita)Horizon3CreateviableoptionsHorizon2Buildemergingbu
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