麦肯锡-公司增长的思考

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1、ThinkingaboutGrowthTechniekenvanStrategischeAnalyseProf.WouterDePloeyI.WhygrowII.TheevolutionofgrowthportfoliosIII.WhatgreatgrowersdoProfitablegrowthdrivesprincipalbusinessobjectivesOrganisationalvitalityCompetitivesustainabilityShareholdervalueJobcreation

2、Value-creatingrevenuegrowthdrivesprincipalbusinessobjectives.Growthisnotanendinitself.‘Growthispureoxygen.Itcreatesavital,enthusiasticcorporationwherepeopleseegenuineopportunity.Theytakebiggerchances.Theyworkharderandsmarter.Inthatwaygrowthismorethanoursin

3、glemostimportantfinancialdriver,it’sanessentialpartofourcorporateculture.It’swhysomanytalentedleaderswanttoworkforPepsiCoratherthanlotsofotherfinecorporations.’WayneCalloway,formerPepsiCoCEOGrowthdrivesorganisationalvitalityI.WhygrowII.Theevolutionofgrowth

4、portfoliosIII.WhatgreatgrowersdoThreekeyconceptsBalancinggrowthacross3HorizonsBuildingbusinessesthroughastaircaseofinitiativesAcompanyasaportfolioofstaircasesConcurrentmanagementacross3HorizonsTimeframe(years)ProfitHorizon3CreateviableoptionsHorizon2Buil

5、demergingbusinessesHorizon1Extendanddefendcorebusinesses3HorizonsofgrowthHorizon1ExtendanddefendcorebusinessesHorizon2BuildemergingbusinessesHorizon3CreateviableoptionsTypesofbusinessesCorebusinessesunderpinningcurrentprofitabilityNewbusinessesandextens

6、ionsofexistingbusinessesfuellingrevenuegrowthOptionstobuildfuturebusinessesManagementimperativeUnlockincrementalgrowth,thenmanageforvalueasthebusinessdeclinesExerciseoptions,assemblerequiredcapabilities,anddrivebusiness-buildinginitiativesSourceoptions(ide

7、as,relationships,assets)forfuturegrowthandtestviabilityofbusinessconceptsPrimaryfocusBottom-lineperformanceandprofitabilityTop-linegrowthandcapitalefficiencyFuturepotentialandrobustnessacrossmultiplescenariosBalancedgrowthatCoca-ColaAmatilTimeframeAustrala

8、sia1965Australia(69)1988NewZealand(55)WesternEurope1982Austria(42)1995Switzerland(35)ProfitYearofentry(consumptionofCoca-ColaAmatilproductsinlitrespercapita)Horizon3CreateviableoptionsHorizon2Buildemergingbu