[About_Hara_Kenya_and_Jap-design]原研哉及日本设计内容教程.ppt

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1、JapanesegraphicdesignerRepresentiveofNipponDesignCentreProfessoratMushashinoArtUniversityDesignDirectorofMUJI.RepresentsnewgenerationofJapanesedesignersWho’sHaraKenya?HaraKenyaisoneofthemostrespectableJapanesedesigners.hehasbeenseekingfuturecommunicatio

2、nresourceshefindswithinJapanesecultureandtechnology.HerepresentsanewgenerationofdesignersinJapanMUJI,aJapanesemanufacturerandbrandthat’salreadyhadadesign-heavyhistory,approachedHaratotakethejobofdesigndirector.HarajoinedMUJIandhelpguidethecompanyitselfr

3、atherthanjustsimplydesignpackageandposterforitsproduct.Asa“brandless”brand,Mujiproductshavealimitedcolourrangeandaredisplayedonshelveswithminimalpackaging,displayingonlyfunctionalproductinformation.Harakenya’sposterdesignforMujiillustratedthisperfectlyI

4、n1998,HaraKenyaworkedonthesigndesignandVIsystemforUmedaHospital.InthecaseofVIdesignforthehospital,Kenyadidagreatjobofpersuadingthemanagementtotakeontheideaofusingclothsigns.Whenclothsignsbecomedirty,youcaneasilyremoveandreplaceitwithacleannewsign.Thisde

5、signexpressedafeelingofcleanandtidy.HeincorporatedtraditionalJapaneseculturalfeaturesindesigningtheopeningandclosingceremoniesoftheNaganoWinterOlympics.Inaninterviewin2005HarastatedthatChinaandJapanhasmanycommoninhistoricaltradition,culturalbackground,a

6、ndsocialsystemandcertainlyindesign.IfwewanttoexamineChinesedesigntoday,comparisonswithourgreatestneighbourandrivalJapanwillinevitablysurface.HaraKenya’sgraphicdesignhasabeautyinsimplicity.ItisauniqueproductconceptthatrootedinJapan’scultureandtraditions.

7、What’snotableisthatthiskindofJapanese‘simple’isnotthesameasWestern‘simple’.IncontrasttoHaraandotherjap-designers,Chinesedesignersaren’tconnectedwithourpast;there’sahugegapinourculture.That’swhatwelacking.“Wherethereispower,thereisconspiracy.”