家乐福生鲜商品分类.ppt

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1、生鲜商品分类手册FreshassortmentbookTheassortmentarealignedwitheachregionorcities,specificconsumption,economicandlocalhabit,whilereflectingeachstoreuniquecase.Eachcustomersshouldbeabletochooseproductsfreelyfromstore’sassortment,dependingonhisorherpurchasepowe

2、randpersonalshoppingpractices.单品组织是与每个区域或城市的特殊消费，经济及当地习俗相关联的，从而影响各店的独特性。每位顾客应该可以依据他或她的购买力和购物习惯在店内自由地选择产品。生鲜商品分类手册FreshAssortmentBook分类数量小计Sub-familysummarySample关注你们店的数量Focusonyourstore生鲜商品分类手册FreshAssortmentBook季节性商品SeasonalItemSample新增加的单品NewApplie

3、ditem生鲜商品分类手册FreshAssortmentBook分类数量小计Sub-familysummarySample关注你们店的数量Focusonyourstore单品使用率Assortmentdetention在中国家乐福的生鲜处，主管必须一个月两次在卖场检查单品使用率。主管分配营业员和员工来完成这项工作。使用情况要被输入电脑并向处长报告，一旦使用率很低要采取相应行动。InCarrefourChinafreshdivision,salesmanagerhavetoorganizetwic

4、eamonththecontrolinsalesareaof“ASSORTMENTDETENTION”.Thesalesmanagerhandlethistaskwiththehelpofsalesclerkandstaffs.Assoonasthiscontrolisfinish,thestatusmustbekeyinthecomputer,reportedtodivisionmanagerandtakeproperactionincasethesituationofdetentionrat

5、eispoor.商品分类检查AssortmentChecking生鲜季节性月历FreshdivisionSeasonalcalendarTheseasonalitycanbedifferentineachregionorcities,itreflectsspecificconsumption,tobefirstinyourcitytoprovideseasonalitemswillattractcustomers.Eachcustomersshouldbeabletofindnewproduct

6、sfreelyfromstore’sassortmentaccordingfishingsituation.各个区或城市的季节性行大相径庭，在你的城市中首先推出季节性单品将会吸引顾客的购买。每位顾客应该能购根据季节的情况,而很容易地在我们的单品组织中发现新产品。生鲜季节性月历FreshdivisionSeasonalcalendarSample