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1、2004-2005第一学期专业英语试卷B(闭卷)班级:______________姓名:__________学号:_______________总分:___________一、Thereare11incompletesentencesinthispart.Completethefollowingsentences.(共20分，每空1分)1、Wemightthinkofthethingsbeingexchangedinthreesenses:____,psychic,socialentities.2、Fivegeneraltacticscanbeidentifiedasre
2、presentativesofthefolkloresharedbypractitioners:____pricing,____pricing,pricelining,pricereductions,andprice/qualitypricing.3、Stillsegmentationscanbeperformedonthebasisofloyalstatus.Wecandefinesixcategoriesofloyalty:____switcher,variation-seekingswitcher,marketstimulusswitchers,____loyalb
3、uyers,producerloyalbuyer,storeloyalbuyer.4、Toreachamarket,anyfirmwilluseoneormoreofthethreealternatives:____Marketing,Sales____andVerticalMarketingSystem.5、Webeganwithfourmeansofdescribinghowgroupinfluencesaffecttheindividual:social____processes,relativedeprivation,equitytheory,and____the
4、ory.6、Atthistimeinthedevelopmentofourknowledgeofconsumerbehavior,threefrequentlyoccurringsub-processescanbeidentified:____buying,____purchasing,andconsumptionproblemsolving.7、Aclassicalmodelofcommunicationiscalledthesource-____-____-receiver(SMMR).8、Asaphenomenonforstudy,marketingistheset
5、of____andsocialactivitiesconcernedwiththe____,resolution,and/oravoidanceofexchangerelationships.9、consumptionisinpartanindividualphenomenonandinparta____phenomenonwithbothplayedoutinaworldofface-to-faceencounters.10、Organizationusemanydifferentmethodstoconductresearch.Thefollowingbrieflyd
6、escribesthethreemostfrequentlypracticedorientations:____,____,andopen-endedexplorations.11、Thegeneralmodelofconsumerbehaviorisan____designedtosymbolicallyrepresentmostofthemajorelementsand____inallconsumerchoicedecisions.二、Thereare10incompletesentencesinthispart.Foreachsentencetherearefou
7、rchoices,choosetheoneanswerthatbestcompletesthesentence。（共10分，每题1分）12、Besurenotto____anymistakes.A）makeB）makingC）conductD）conducting13、IamafraidIcouldnot____youforsuchabigdiscount.A）agreebyB）agreetoC）agreewithD）agreefor14、Themessageitselfmustthenbe____insomeway,andt
