Business-strategy(英文版)-SWOT分析与安索夫矩阵.ppt

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1、MingxuYangJingPangLuLiIndentifyingSuitableStrategicOptionsIndentifyingstrategicoptionsSWOTanalysismatrixAnsoff’sproduct/marketmatrixSWOTanalysisSWOTSStrenghthsTThreatsWWeaknessesOOpporunitiesSWOTAnalysiswasdevelopedbyAlbertHumphrey.ItisatooltofindouttheStrengths,Weaknesses,

2、Opportunities,andThreatsthataretobeexpectedinaprojectorinabusinessventureorinsomethingsimilar.Itmeansthatthemarketingenvironment(internalandexternaltotheorganizationorindividual)islookedat.Strengthsandweaknesses(internal)StrengthsAstrengthissomethingthatanorganizationisgood

3、atdoingorsomethingthatgivesitparticularcredibility.Itcanbeaparticularattributeofaproductorservicethatprovidesacompetitiveadvantage,aresourcesuchasastrongfinancialpositionornewproductionfacilities,orsuperiorcompetenciesorcapabilities.WeaknessesAweaknessissomethinganorganizat

4、ionlacksorperformsinaninferiorwayincomparisontoothers.OpportunitiesandThreats(External)OpportunitiesAnopportunityisaconditionintheenvironmentthatishelpful.ThreatsAthreatisaconditionthatisharmfultotheachievementoftheobjectivesoftheorganization.Indentifyingthreatsandopportuni

5、ties(Chapter14Page343)HavingundertakenanappraisalofthewiderexternalenvironmentusingPESTELanalysis,marketanalysisandananalysisofthecompetitiveenvironmentusingthefiveforcesmodel,itispossibletosummarizethemainopportunitiesandthreats.PESTELAnalysisLegalEnvironmentalTechnologica

6、lSocialEconomicPolitical(regulationsorpolicies)PESTELAnalysisMichaelPorter'sFiveForcesModelMichaelPorter'sFiveForcesModelRivalrySubstitutesBargainingPowerofSuppliersBargainingPowerofBuyersThreatofNewEntrantsThestepsofSWOTanalysisMakesurethecurrentstrategyofonecompanyMakesur

7、ethechangingexternalenvironmentAccordingtothecompanyresourcescombination,confirmtheabilityandlimitUsegeneralmatrixorasimilarwaytogradeandevaluatePutresultsonSWOTanalysismatrixStrengthsWeaknessOpportunitiesThreatsopportunitiesthreatsweaknessstrengthLinegrowthstrategyReverses

8、trategyDefensiveStrategyDiversificationTOWSanalysismatrixTheTOWSanalysismatrixcanb