business strategy(英文版) swot分析与安索夫矩阵

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1、MingxuYangJingPangLuLiIndentifyingSuitableStrategicOptionsIndentifyingstrategicoptionsSWOTanalysismatrixAnsoff’sproduct/marketmatrixSWOTanalysisSWOTSStrenghthsTThreatsWWeaknessesOOpporunitiesSWOTAnalysiswasdevelopedbyAlbertHumphrey.ItisatooltofindouttheStrengths,Weaknesses,Oppor

2、tunities,andThreatsthataretobeexpectedinaprojectorinabusinessventureorinsomethingsimilar.Itmeansthatthemarketingenvironment(internalandexternaltotheorganizationorindividual)islookedat.Strengthsandweaknesses(internal)StrengthsAstrengthissomethingthatanorganizationisgoodatdoingors

3、omethingthatgivesitparticularcredibility.Itcanbeaparticularattributeofaproductorservicethatprovidesacompetitiveadvantage,aresourcesuchasastrongfinancialpositionornewproductionfacilities,orsuperiorcompetenciesorcapabilities.WeaknessesAweaknessissomethinganorganizationlacksorperfo

4、rmsinaninferiorwayincomparisontoothers.OpportunitiesandThreats(External)OpportunitiesAnopportunityisaconditionintheenvironmentthatishelpful.ThreatsAthreatisaconditionthatisharmfultotheachievementoftheobjectivesoftheorganization.Indentifyingthreatsandopportunities(Chapter14Page34

5、3)HavingundertakenanappraisalofthewiderexternalenvironmentusingPESTELanalysis,marketanalysisandananalysisofthecompetitiveenvironmentusingthefiveforcesmodel,itispossibletosummarizethemainopportunitiesandthreats.PESTELAnalysisLegalEnvironmentalTechnologicalSocialEconomicPolitical(

6、regulationsorpolicies)PESTELAnalysisMichaelPorter'sFiveForcesModelMichaelPorter'sFiveForcesModelRivalrySubstitutesBargainingPowerofSuppliersBargainingPowerofBuyersThreatofNewEntrantsThestepsofSWOTanalysisMakesurethecurrentstrategyofonecompanyMakesurethechangingexternalenvironmen

7、tAccordingtothecompanyresourcescombination,confirmtheabilityandlimitUsegeneralmatrixorasimilarwaytogradeandevaluatePutresultsonSWOTanalysismatrixStrengthsWeaknessOpportunitiesThreatsopportunitiesthreatsweaknessstrengthLinegrowthstrategyReversestrategyDefensiveStrategyDiversifica

8、tionTOWSanalysismatrixTheTOWSanalysismatrixcanb