牛津高中英语模块四unit1welcome and reading.ppt

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1、WelcometotheunitUnit1AdvertisingWherecanwefindads?TvsRadiosWebsitesNewspapersonproductsMeansoftransportationOnbillboardsonbannersPicture-talking:Whichadsmakeyouwanttobuyaproductorservice?Whichadsmakeyouthinkaboutsocialproblems?1234TypesofadvertisementsCommercialadvertisementsTopromo

2、teaproductorservice.Publicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss

3、:Protectwater,Protectourselves.thinkaboutagoodsloganforeachad少了这一点就不是一个完整的中国下岗……找到合适的土壤生命就会焕发新的光彩StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs)Unit1ReadingAdvertisementsWhatdoadstrytopersuadepeopletodo?2.Whereareadvertisementsusuallyfound?3.WhatdoesPSAstandfor?

4、4.WhatdoPSAsaimtodo?5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Tobuyaproductorservice,ortobelieveinanidea.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.In1996.Trueo

5、rFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.Anadwarningpeopleaga

6、instsmokingisanexampleofaPSA.TFT2________Providinginformationandusing3______________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.4._______6_______Features10_______Wemustbeintelligentandnotbeaslavetoads.Title1_______________5__________________________Commercialadvertise

7、mentsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus7_______________Nottellingpeople8______________BeingpaidforNottrickingpeopleBeingrun9_______leadbetterlivesAdvertisementsDefinitionwordsandpicturesthecompletetruthAimsforfreeConclusionTypes1.wecanfindadver

8、tisementsalmostwher