管理学原理关于“激励”的案例分析.ppt

管理学原理关于“激励”的案例分析.ppt

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时间:2020-03-24

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1、MotivationatClassicHospitalityTeammembersIntroductionThehospitalityindustryingeneralhasaterriblerecordofemployeeloyalty.Becausethejobsareoftenviewedaslow-payingservicejobs,turnoverisunbelievablyhigh.IntroductionButClassicHospitalityviewsjobsatitshotelsdifferen

2、tly.Ithasitssuccessfulwaystoattractgoodemployeesandtoencouragethebestemployeestostay.Althoughthereisalotofcompetition,ClassicHospitalitybelievesthatitcanmotivatethisgroupofindividualsandkeepthem.IntroductionClassicHospitalitysucceedbecuaseitsconcentrationonmot

3、ivationandadvancedmethodstokeepitsloyalemployees.Let'sstudyitsmethodsandconnectthemtoourcurrenttheories.Question1:Ifyouwereinterestedinworkinginthehospitalityindustry,wouldyouconsiderajobatClassicHospitality?Whyorwhynot?Yes.Althoughmyworkmayinvolvedaysofboredo

4、mpunctuatedbyhoursoftedium.ButClassicHospitalityoffersmeinternaladvancement,bonuses,recognition,andeventransportationassistance,whichwillmakemefeelmotivatedtopayagreatdealofeffortsintowork,whichisexactlythethingIvalueifIwasinterestedinworkinginthehospitalityin

5、dustryasesteemneedsandphysiologicalneedsaredominateforme.Despiteofthefiercecompetition,theatmospheretherearevigorousandenthusiastic,andwhetheryoucanbeprompteddependsonyourabilityandenterpriseratherthanotherunfairmethods.Besides,Icansharemyhappinessinworkandcam

6、paignslaunchedbymycompanywithmyfamily.Question2:Howmanyactivitiesinthiscasecanyoutieintospecificmotivationtheories?Listtheactivities,themotivationtheory,andhowtheactivitiesapply.Theory1:Maslow'sHierarchyofneed---Asthemanagersrealizedtheiremployeesislowpaiedand

7、theadvancementissounbelievable,thebasicneedsshouldbeesteemneedsandphysiologicalneeds.SoClassicHospitalityrecoganizethemfortheirgoodperformance,andgivethemmorepayment.Activity1:ClassicHospitalityoffersemployeesbonusesifoverasix-monthperiodastaffmemberhasachieve

8、da95percentorgreatereffectivenessrating,inadditionthatitalsooffersrecognitionandeventransportationassistance.Theory2:Herzberg'sMotivationTheory---ClassicHospitalrealizesthatit'simp

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