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1、ChapterTen10-1Measurement:Theprocessofassigningnumbersorlabelstopersons,objects,oreventsinaccordancewithspecificrulesforrepresentingquantitiesorqualitiesorattributes.Theguide,method,orcommandthattellsaresearcherwhattodo.MeasurementProcessRule:10-2KeyTerms&DefinitionsConstructs:Specifictypesofconc
2、eptsthatexistathigherlevelsofabstraction.TheMeasurementProcess10-3KeyTerms&DefinitionsLevelsofMeasurementNominal:Scalesthatpartitiondataintomutuallyexclusiveandcollectivelyexhaustivecategories.Ordinal:Scalesthatmaintainthelabelingcharacteristicsofnominalscalesandhavetheabilitytoorderdata.Interval
3、:Scalesthathavethecharacteristicsofordinalscales,plusequalintervalsbetweenpointstoshowrelativeamounts;theymayincludeanarbitraryzeropoint.Ratio:Scalesthathavethecharacteristicsofintervalscales,plusameaningfulzeropointsothatmagnitudescanbecomparedarithmetically.10-4KeyTerms&DefinitionsLevelsofMeasu
4、rement10-5KeyTerms&DefinitionsClassificationTypeData:YesornoquestionsNounsingeneralGenderRace/EthnicityOccupationTextopen-endedquestionsAnalysisApproach:Crosstabulations/PercentagesSumsandfrequencycountsOnecan’ttelltherelativevalueofresponsesScalesthatpartitiondataintomutuallyexclusiveandcollecti
5、velyexhaustivecategories.NominalData10-6KeyTerms&DefinitionsRankingTypeData:Bestliked,worstlikedWin,place,orshowFirst,second,thirdSmall,medium,andlargeComparisonsrankings-“rankthesemoviesfrombesttoworst”AnalysisApproach:Crosstabulations,sumsandfrequencycountsPercentages,mode,meanforsometypesOneca
6、ntelltherelativeorderofresponsesbutnotthedistancebetweenresponsesScalesthatmaintainthelabelingcharacteristicsofnominalscalesandhavetheabilitytoorderdata.OrdinalData10-7KeyTerms&DefinitionsComparisonTypeData:Onea“1to10”scaleAge,income,etc.asrangesRed,blue,green-ifeachratedfrom1toXAnalysisApproach:
7、Standarddeviation,variance,kurtosisDescriptivestatistics-mean,median,modeSumsandrangedfrequencycountsCorrelationCantelltherelativevalueofresponsesandcantellthedistancebetweenresponsesScalesthathavethecharacteristicsofo
